http://www.socialbrite.org/2009/08/20/5-steps-to-a-successful-social-media-strategy/ Social tools for social change Tue, 09 Mar 2010 03:33:40 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.socialbrite.org/2009/08/20/5-steps-to-a-successful-social-media-strategy/comment-page-1/#comment-650 Deni Kasrel Thu, 20 Aug 2009 13:46:46 +0000 http://www.socialbrite.org/?p=2517#comment-650 Nice and simple. If you look at these steps it would seem that they are fundamentally the same as would be done for any good marketing/PR strategy. Some of the specifics may change due to the nature of social media but the process is otherwise just smart business strategy. The biggest hurdle is often getting people in the organization to understand how the different kinds of social networks operate -- they are not one size fits all -- and for some holdouts, it's convincing them that these networks matter in the first place. Nice and simple. If you look at these steps it would seem that they are fundamentally the same as would be done for any good marketing/PR strategy. Some of the specifics may change due to the nature of social media but the process is otherwise just smart business strategy. The biggest hurdle is often getting people in the organization to understand how the different kinds of social networks operate — they are not one size fits all — and for some holdouts, it's convincing them that these networks matter in the first place.

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