http://www.socialbrite.org/2009/08/20/5-steps-to-a-successful-social-media-strategy/ Social tools for social change Thu, 09 Feb 2012 20:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialbrite.org/2009/08/20/5-steps-to-a-successful-social-media-strategy/comment-page-1/#comment-10743 selectpeople Tue, 14 Dec 2010 09:32:29 +0000 http://www.socialbrite.org/?p=2517#comment-10743 Good post; too often people do not take the time to think about their objectives and formulate a strategy. There is a bit of a "gold rush" going on right now with people desperately rushing to set up Facebook Pages, Twitter accounts and YouTube channels without any real idea as to why they are doing it. Good post; too often people do not take the time to think about their objectives and formulate a strategy. There is a bit of a "gold rush" going on right now with people desperately rushing to set up Facebook Pages, Twitter accounts and YouTube channels without any real idea as to why they are doing it.

]]> http://www.socialbrite.org/2009/08/20/5-steps-to-a-successful-social-media-strategy/comment-page-1/#comment-650 Deni Kasrel Thu, 20 Aug 2009 13:46:46 +0000 http://www.socialbrite.org/?p=2517#comment-650 Nice and simple. If you look at these steps it would seem that they are fundamentally the same as would be done for any good marketing/PR strategy. Some of the specifics may change due to the nature of social media but the process is otherwise just smart business strategy. The biggest hurdle is often getting people in the organization to understand how the different kinds of social networks operate -- they are not one size fits all -- and for some holdouts, it's convincing them that these networks matter in the first place. Nice and simple. If you look at these steps it would seem that they are fundamentally the same as would be done for any good marketing/PR strategy. Some of the specifics may change due to the nature of social media but the process is otherwise just smart business strategy. The biggest hurdle is often getting people in the organization to understand how the different kinds of social networks operate — they are not one size fits all — and for some holdouts, it's convincing them that these networks matter in the first place.

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