At Community Organizer 2.0, Debra Askanase just wrote a piece called Front and Backyard Conversations. In it, she talks about social media as a public platform –- a front porch, but also a private platform where “conversations continue, out of the public eye.” Front yard conversations are replies on Twitter, videos posted to YouTube, photos […]
Archives for December 2009
Social media experiment at Ocean Conservancy
Flickr Photo by PCSO900 Using Facebook to raise awareness about the International Coast Cleanup A few weeks ago I had the pleasure of speaking with Vikki Spruill, president and CEO of the Ocean Conservancy, and members of her communications team, Laura Burton Capps and Dove Coggeshall, about their recent experiments and learning on Facebook. (The organization […]
Social media for social good
Why even small, resource-constrained nonprofits should be using social media Guest post by Jordan Viator Nonprofit Live TV What are some of the ways in which social media can be used to advance the social good? Nonprofit Live TV put the question to Matt Mahan, Nonprofit and Business Development Director of Causes and Carie Lewis, […]
Using hashtags to enhance community
On Tuesday I’ll be leading an online session for Philanthopy.com about building communities on Twitter (follow @Philanthropy for details). Communities do not just happen. And they certainly don’t happen overnight. You have to have something important to talk about. And you have to be prepared to consistently connect people together over a period of months. But […]
Best Damn Web Marketing Checklist
This is a remix of a post that Stoney deGeyter published on Search Engine Guide. It was written back in September 2008 so it has nothing about Twitter, but according to Guy Kawasaki, “it’s great nonetheless.” I have to agree. Of the 400 items, I found that most also apply to non-profit social media marketing. […]