About 50 people — social activists, nonprofit executives, political campaign strategists — turned out for the first Mobilize Your Cause Bootcamp on June 2 to kick off Personal Democracy Forum in New York.

Above is the first part of the presentation on Slideshare: 12 steps to a successful cause campaign (or, if you prefer, advocacy campaign or e-campaign).

While there are other steps that can take your campaign to the next level, these 12 steps are the building blocks you need to get started:

1. First, listen and observe. Engage before the Ask.
2. Set clear goals & define metrics to measure
3. Define a clear theme
4. Frame it with a personal story
5. Create a simple call to action
6. Create a conversation hub for participants
7. Give your campaign social love handles
8. Consider a mobile component
9. Identify & enlist evangelists
10. Create ongoing mini-actions & provide updates
11. Use immediacy: Headlines & deadlines
12. Measure results, reconnect, refine, refresh

The bootcamp — and the Slideshare presentation — flesh out these recommendations in more detail. And we’ve just added a “Mobilize” section of Socialbrite to pull together the most relevant resources and pointers.

We’ve already had a couple of inquiries about holding another day-long Mobilize Your Cause Bootcamp. If you’re interested, let’s discuss.

Here are about 70 Flickr photos I took of the bootcamp and the rest of the conference. While I focused on social media strategies and tools, Katrin Verclas, Nicola Wells and Rachel LaBruyere provided a look at using mobile in your campaign.JD Lasica works with nonprofits, social change organizations and businesses on social media strategies. See his profile, visit his business blog, contact JD or leave a comment.