Socialbrite Archives: November 2010
Baking cause into your company
Everyone Can Be A Social Entrepreneur – Dublin Web Summit 4
Last week I had the privilege of going to Ireland for three separate reasons. First, one of my clients, ezetop, is located there. I conducted a day and a half workshop with their online communications and marketing team on a wide variety of buckets we created in advance based on their needs with emphasis on how social media and online communications can help get their message across.
Next, I spoke at the Dublin Web Summit, which is where the above presentation comes from. There I spoke to the nonprofit/NGO track about finding the social entrepreneur in all of us. What does that mean? That all of us have the ability to look at a problem and find a way to solve it in an entrepreneurial way that ties in social innovation.
Last, I attended F.ounders, an invite-only event that was two nights and three days in Dublin. Everything was included from the pub crawl to dinners to panels and walking tours. 200 founders of companies got together to talk, network, learn and just be together to see what happens. It was an ambitious project and a huge success. Truly one of the best conferences I’ve ever been to, from start to finish.
Best part? All attendees got a “gold key” that provides a fully paid return to Ireland to further explore business and investment possibilities in Ireland. So while I didn’t make it too far past Dublin this time around, I’m looking forward to returning soon and seeing more of the country and deepening the conversations and relationships I met while I was there.
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How to post to other Facebook Pages – as a Page
The Mother Jones Facebook Page
Target audience: Nonprofits, NGOs, cause organizations, businesses
Afew weeks ago I published Essential tips for updating your Facebook Page, which mentioned tagging Pages as a Page. The following tactic was mentioned, but because so many people ask about it, I thought I’d call it out on its own.
A warning for those who update Pages: The best way to use this tactic is to be trusted by that community or selflessly praise that community.
People like Pages — Pages don’t like Pages
Facebook assumes that people like brands and organizations but Pages don’t. (This makes sense, doesn’t it?) So if you are logged in as the administrator of a Page, like the nonprofit Mother Jones Facebook Page (above), and go to the Free Speech TV Page and post a comment or post to its Wall, it will show the Page icon and name of the chief administrator of the Page, not the name of the organization. A better choice is to tag (see below).
What businesses do is cross-promote each other through partnership and collaboration. On Facebook, this is expressed as Pages tagging each other.
How to tag another Page from your Page
You can promote your Page on another Page simply by tagging that Page (assuming you’ve liked the Page) in a status update on your Page. You do this simply by typing the “@” sign following by the name of the Page you want to tag.
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This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
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