Earlier this month a group of environmental experts, activists and scientists gathered in Aspen, Colorado, for the 2011 Aspen Environment Forum. Solving – and communicating – the challenges facing the planet was top of the agenda, and I was invited to sit on a panel that focused on the use of social media. There was […]
Archives for June 2011
B Corporations: What do they mean for nonprofits?
B Corps use the power of business to solve social and environmental problems. A company either makes money or does good, right? Think again Target audience: Social enterprises, nonprofits, NGOs, foundations, businesses, educators. By Lindsay Oberst Socialbrite staff Anew type of corporation has come along that makes money and does good for society and […]
How to get the most from Facebook Like buttons
Target audience: Nonprofits, NGOs, foundations, social enterprises, brands, cause organizations, small businesses. No doubt you’re aware that more and more websites are getting more traffic with Facebook’s Like button. Facebook has been measuring the impact of these social plug-ins for almost a year now. Here’s what they’ve found: More traffic. The average site received a […]
7 tips & a grid for social media measurement
Click image to enlarge. Guest post by Beth Kanter bethkanter.org Last week public relations and measurement professionals met in Lisbon, Portugal, for a summit hosted by the International Association for Measurement and Evaluation of Communications. Of interest was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, […]
Last week! Get your Blue Key to help refugees
Angelina Jolie at a refugee camp in Tunisia along the Libya border. And take part in the first ever #BlueKey Tweetathon today! At Socialbrite, a lot of people approach us about cause campaigns. But one in particular is especially worth spotlighting this week: the Blue Key campaign, which ends with World Refugee Day next Monday. […]