Video tutorial on the new way to create custom tabs
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, Web publishers, individuals.
Your Facebook Page is up and running, but you want to entice newcomers to become fans. The best way to do that to direct visitors to your custom Welcome page rather than to your Wall as the default landing page for people who are not yet fans.
If you’re with a small nonprofit and have a little HTML knowledge, you can create custom tabs using an application called Static HTML:iframe tabs. (Facebook replaced FBML with support for iFrames earlier this year.)
The video above shows you how to create a simple tab with fan-only content using Static HTML.
Design is key
Remember that just because you know HTML doesn’t mean that you’ll create an effective custom tab.
Design wins over code any day. For example, the Dog Bless You Facebook Page has created an extremely effective welcome tab with just one line of code (an image).
Do you have a custom Welcome Page for your Facebook Page? How’s it working out?John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.