May 3, 2012

Social media for small budgets

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Advanced search features on Twitter (& other secrets revealed at the Women’s Funding Network Summit)

JD LasicaThis morning I’m giving a 90-minute bootcamp at the annual Women’s Funding Network Summit in Los Angeles on the subject social media for small budgets — which covers just about all the nonprofits and foundations in the room.

Above is the presentation on SlideShare.

We’ll spend a lot of time taking a deep dive on Twitter, Facebook, storytelling, how to use your community, plus a bit on monitoring, mobile and social fundraising.

On Twitter, we’ll delve into prospecting for supporters using Twitter Search, Twitter Advanced Search, how to save Twitter searches and the arcana of Twitter search “operators,” or rules governing how Twitter conducts searches — fairly similar to how Google does.

How to use Twitter search like a power user

Too few people use Twitter’s advanced search features. Go ahead, hit the Advanced Search page and begin typing a city into the “Near this place” field and — presto! — see what happens. Then choose a range of miles, which wasn’t visible a moment earlier.

Now click on the link for search operators. How many of these have you used? Here are some of the most useful ones:

twitter searchcontaining both “twitter” and “search”"happy hour”containing the exact phrase “happy hour”love OR hatecontaining either “love” or “hate” (or both)beer -rootcontaining “beer” but not “root”#haikucontaining the hashtag “haiku”from:alexiskoldsent from person “alexiskold”to:techcrunchsent to person “techcrunch”@mashablereferencing account “mashable”"happy hour” near:”san francisco”containing the exact phrase “happy hour” and sent near “san francisco”near:NYC within:15misent within 15 miles of “NYC”superhero since:2010-12-27containing “superhero” and sent since date “2010-12-27″ (year-month-day)ftw until:2010-12-27containing “ftw” and sent up to date “2010-12-27″movie -scary :)containing “movie”, but not “scary”, and with a positive attitudeflight :(containing “flight” and with a negative attitudetraffic ?containing “traffic” and asking a questionnews source:twitterfeedcontaining “news” and entered via TwitterFeed

Operator Find tweets …

Summit theme: Women, Economics and Peace

The topic of this year’s summit is “Women, Economics and Peace.” The Women’s Funding Network connects more than 160 organizations that fund women’s solutions across the globe, making them one of the largest collaborative philanthropic networks in the world. Their members consist of women’s foundations that span public charities, private foundations and funds within community foundations.

For more on the bootcamp training, see Socialbrite’s WFN landing page with resources on monitoring and metrics tools, guides for storytelling and making media, mobile resources and more. And follow the conference’s #wfn12 hashtag today.JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.

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  • Bev Hepting

    Wonderful. Do you mind if I take the slides and use them for myself. This brings everything I have been learning (mostly from this site) into a lovely focused format.