If you create content on the Web, then your biggest challenge is to have people find you in search. If you create original content, someone, somewhere, at some point has ripped off your material and republished it as their own. Or perhaps they’re a partner site that has your permission to republish your content. Google, Bing and the other search engines often have a hard time determining who published it first and who’s the rightful owner. In other words, whose link should appear higher in the search results?
Archives for October 2012
12 ways measuring can empower your nonprofit
Beth Kanter and Katie Paine discuss the importance and power of measuring your nonprofit’s networks in their new book, “Measuring the Networked Nonprofit.” John Haydon gives us 12 highlights, and Beth provides us a book to giveaway to one reader.
3 top tips for nonprofits’ online fundraising
A few small changes that get more from online efforts Guest Blog by Ritu Sharma Social Media for Nonprofits Of the $317 billion donated to nonprofits by individuals, currently about 15% is transacted online, but it’s growing at a whopping 35-55% a year. With Facebook now boasting over 1 billion active users and the “value” […]
8 ways to get more from your nonprofit’s email marketing strategy
Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in several critical areas, which we’ll outline here.
Editing videos with YouTube’s Video Editor
If you have little to no video editing experience or don’t have access to editing software, the YouTube Video Editor is a perfect solution. This feature lets you edit your YouTube video from within the browser and gives you the options to combine video clips, add music, shorten clips, and add transitions.