Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. We have a false belief that the Internet make something go viral. Whether something ultimately goes viral hinges mostly on human factors, and not Pinterest or Twitter. People have been sharing for thousands of years. What’s new is the idea of […]
Archives for October 2013
5 ways to capture emails on your website
Where can a nonprofit capture emails on its website? Here are five places to consider.
What you need to know about the new Facebook Insights
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Facebook recently updated Insights with a fresh design given to the reports available to Facebook administrators. In the 4-minute video above, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights. They’ve added […]
8 ways to expand your Facebook page reach
Target audience: Nonprofits, social media managers, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators. The difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting. But knowing this and actually doing this takes more that just “posting awesome […]
Should your nonprofit focus on donor retention or acquisition?
Many of our metrics seem to weigh heavily on the side of acquiring new donors, new names for the list, new event attendees. But there’s often not enough appreciation, and therefore not enough time devoted to, building relationships with those who are already on our lists.