October 17, 2017

How to Attract & Keep Donors Using Text Messaging

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For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them.

Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s right for your nonprofit.

What do you think? Had your nonprofit worked on an SMS campaign? What were the results? Let us know your thoughts in the comments!

attract_keep_donors_with_text_messagingCaroline Avakian, Socialbrite’s Managing Partner, is a global development communications strategist in the New York City area with a focus on strategic communications, innovation, PR, and content marketing. Caroline is also the founder of SourceRise, a digital platform connecting journalists to international NGO sources. Contact Caroline by email, see her profile page, visit her website, follow her on Twitter and Google Plus or leave a comment.

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  • Gnosis Media Group

    These are great infographics, Caroline. Texting and mobile giving are so powerful that it’s amazing these technologies are still so underrated in the nonprofit community. SMS, for example, is truly a cinderella technology for nonprofits and social enterprises.

    Texting is cheap, fast and easy. Has almost zero barrier to entry. And is built into every phone. People in lower-income communities, not just in the U.S. but around the world, have been utilizing SMS to give to charity.

    We’ve been helping nonprofits use text messaging to raise funds since 2008. We offer a text to donate service that is affordable and effective.

    Research shows that many nonprofits will raise more overall with an SMS donation program in their marketing mix than they will without one. Learn more: https://www.gmg.cm/blog/do-sms-donations-work