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RSS How to take engagement to the next level
Social media used to be all about assumptions: Who is online, what they are doing, how much they love you, whether or not your content resonates. When nonprofits and companies began rapidly adopting social media in the late 2000s, activities were based on assumptions and experimental ideas. Fast forward five years, and we now have at our disposal some solid measurement and data collection software systems, research studies, case studies, demographic data and a relatively savvy social media user base. The problem? We’re still working from hunches and assumptions.
Read This ArticleHow does your nonprofit stack up on Facebook?
M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from July to December 2011 of 37 very large nonprofit organizations, such as the AARP, Human Rights Coalition, and Oxfam America.
Read This ArticleFacebook Groups: An effective, overlooked tool
Afriend recently asked me: “What are you excited about now in Facebook?” Without hesitation, I replied, “Facebook Groups.” Yes, Facebook Groups, not Pages. Written off and abandoned by almost every organization I knew once Pages beefed up its functionality three years ago, Groups is where the real community engagement is happening now.
Read This ArticleHow to encourage a knowledge sharing culture
Social media cannot thrive in silos. What is happening online affects the entire organization, not just the marketing department, or the development team, or top management. And while social media use has penetrated the nonprofit sector in a meaningful way, reports and activities are usually not shared throughout the organization. The result is a lack of organizational buy-in, misunderstanding of the benefit of digital engagement, missed opportunities, and role confusion.
Read This ArticleSort out your team’s social media roles
Free Nonprofit Social Media Policy Workbook helps you define a policy, roles & messaging Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, …
Read This ArticleCuration tools to help you cope with info-overload
Image courtesy of verbeeldingskr8 How Scoop.it, Google Plus & Twitter can turn chaos into order If you do anything professionally related to online technology, …
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