October 11, 2016

5 Creative Ways to Engage Supporters with Instagram Stories

by John Haydon

Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen: What are the … Continue reading

June 28, 2016

Asana for Nonprofits: How to Manage your Direct Mail Schedule

by Guest

By Leili Khalessi As a nonprofit fundraiser (and communications officer and technologist and…), I’ve developed sharp project management skills – it’s the key to wearing all of the hats! My favorite project management tool for nonprofits is Asana, a web-based “teamwork without email” platform. I use Asana to manage our direct mail fundraising and communications processes – a series of … Continue reading

Category: Advocacy
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June 14, 2016

Is Giving Tuesday a Waste of Time?

by Guest

By Edgar Rodriguez Is Giving Tuesday a waste of time? Good question, right? First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million. Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more … Continue reading

May 16, 2016

Using Virtual Reality for Social Change Work

by Caroline Avakian

By Caroline Avakian Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise not have … Continue reading

May 5, 2016

How to Build a Marketing Funnel Your Donors Will Love

by John Haydon

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation. For example, Human Rights Campaign often presents a fundraising ask only … Continue reading

February 19, 2016

Honesty Oscars: Best Activist in a Leading Role

by Guest

By Danielle Daley My friends over at the Accountability Lab and the ONE campaign are hosting the Honesty Oscars. Every day in the week leading up to the Academy Awards, February 17th to 21st, ONE and Accountability Lab will unveil a category for the Honesty Oscars 2015, an award that honors not Hollywood films, but the creative work of activists … Continue reading