If you were thinking of designing or building a website, you’d be in luck. If you were thinking of writing a suite of financial management tools, you’d be in luck. If you were even thinking of creating the next big video game, you’d be in luck. Visit any good bookstore and the selection of self-help books and “how-to” guides leave you spoiled for choice.
Best practices
How nonprofits should be using data
I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively.
10 lessons learned on the road to social
Before and after: sfgoodwill.org (click through to see new site). SF Goodwill’s big leap forward in outreach to the community Last spring, Goodwill Industries of San Francisco, San Mateo and Marin Counties reached out to Socialbrite to help the venerable nonprofit social enterprise take some big steps forward in becoming a more social organization — […]
The role of personal branding for nonprofit professionals
Image by kikkerdirk for Big Stock Why sharing your core beliefs matters to your organization Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, Web publishers, bloggers, individuals. By Tamara Schweitzer Socialbrite staff Last week I attended the Social Venture Network‘s fall conference in Philadelphia, which is always an inspiring gathering of innovative business leaders […]
How to make co-marketing work for your nonprofit
Photo by hjalmeida for Big Stock Three simple steps to establish a successful partnership & boost your organization’s profile Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, marketing professionals. Guest post by Amanda DiSilvestro Content Writer, Resource Nation The phrase “two heads are better than one” is becoming more and more popular as […]