March 24, 2014

5 fundraising tips you can learn from JetBlue

by John Haydon

Keeping your donate pages simple and foolproof, like the airline’s kiosks, is the name of the game Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, general public. All nonprofit marketers should fly JetBlue at least once. Just to use the check-in kiosks. If you’re not familiar with them, take a look at the one shown above. Most of us hate … Continue reading

March 19, 2014

Disrupting the nonprofit sector

by Caroline Avakian

A scene from last year’s NTC (Photo by JD Lasica). Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. The 2014 Nonprofit Technology Conference, which took place last week in DC, is a conference that so many nonprofit tech and communications staffers look forward to every year because of the great sessions, useful tips and … Continue reading

March 3, 2014

How to entice your board into the social media waters

by Caroline Avakian

Find inducements & show them the payoff This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see: • Getting your board on board with social media Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. Getting your board engaged and on board with social media can … Continue reading

February 24, 2014

Getting your board on board with social media

by Caroline Avakian

This is the first of a two-part series on making the case for your social media plan and initiatives. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. You get it, your team gets it, but how do you make sure all the directors on your board understand the value that social media can bring to your … Continue reading

September 16, 2013

SEO 101: 10 ways to make your site more findable

by Guest

If you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers. Continue reading

July 24, 2013

Is your nonprofit resonating with millennials?

by John Haydon

Here’s a summary of the 2013 Millennial Impact Report from the creative services agency Achieve, with 20 usability tests of nine nonprofits with an online presences. These tests include screen captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages and more. Continue reading