July 24, 2013

Is your nonprofit resonating with millennials?

by John Haydon

Here’s a summary of the 2013 Millennial Impact Report from the creative services agency Achieve, with 20 usability tests of nine nonprofits with an online presences. These tests include screen captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages and more. Continue reading

March 5, 2013

Do Facebook videos or YouTube videos perform better on Facebook?

by John Haydon

Wondering whether to embed your video directly through Facebook or to link it over from YouTube? Studies show that Facebook videos garner more engagement. Read on for the full scoop. Continue reading

January 29, 2013

A messaging calendar is not a content calendar

by JD Lasica

What’s a messaging calendar, a planning calendar and a content calendar? We explain the difference and why it’s important to your nonprofit’s success. Continue reading

January 16, 2013

9 powerful, simple ways to build your email list

by John Haydon

Here’s how to build your nonprofit’s email list to increase your open and click-though rates. Email is the best way to raise funds online, so here are nine ways to build your list. Continue reading

December 5, 2012

7 ways for nonprofits to make the most of Google Hangout

by Renee Alexander

Google Hangout is an easy way to hold video conferences with multiple individuals or groups of people. Have your employees, constituents and volunteers get together through an online chat, where distance is not an obstacle. Continue reading

September 10, 2012

15 ways to optimize your website’s landing pages

by John Haydon

 In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”  Continue reading