Here’s a summary of the 2013 Millennial Impact Report from the creative services agency Achieve, with 20 usability tests of nine nonprofits with an online presences. These tests include screen captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages and more.
Best practices
Do Facebook videos or YouTube videos perform better on Facebook?
Wondering whether to embed your video directly through Facebook or to link it over from YouTube? Studies show that Facebook videos garner more engagement. Read on for the full scoop.
A messaging calendar is not a content calendar
What’s a messaging calendar, a planning calendar and a content calendar? We explain the difference and why it’s important to your nonprofit’s success.
9 powerful, simple ways to build your email list
Here’s how to build your nonprofit’s email list to increase your open and click-though rates. Email is the best way to raise funds online, so here are nine ways to build your list.
7 ways for nonprofits to make the most of Google Hangout
Google Hangout is an easy way to hold video conferences with multiple individuals or groups of people. Have your employees, constituents and volunteers get together through an online chat, where distance is not an obstacle.