For nonprofits, it’s essential to maintain integrity and avoid keywords that could be problematic when inserted into an ad. Learn the keys to successful searches and see some major search fails. Continue reading
One of the keys to successful campaigns is in identifying the right messaging tools. Check out this step-by-step to understanding how you should be segmenting and targeting your audience. Continue reading
Collecting email addresses and using them to mobilize your supporters is one of the simplest but most important tactics for online organizing. Susannah Vila shares her tips and tricks for harnessing the power of your email list for your cause. Continue reading
The lifetime dollar value of a happy donor is much more than the value of a donor who only gives once. Keep current donors happy by saying thank you, making donating simple, showcasing your results and more. Read up on seven tips to keep donations coming in the new year. Continue reading
Facebook is a commonly used outlet by marketers, yet it continues to present new and/or unusual challenges for marketing professionals. Understand the common marketing obstacles and position your organization ahead of the curve. Continue reading
Social media can be a great asset for building relationships and driving people to donate, but the tried-and-true web donation form still is the foundation for donor activity. Learn how to get the most out of social, while keeping your fundamental elements alive. Continue reading
