March 19, 2013

The right and wrong way to do Google AdWords

by Guest

For nonprofits, it’s essential to maintain integrity and avoid keywords that could be problematic when inserted into an ad. Learn the keys to successful searches and see some major search fails. Continue reading

March 13, 2013

How to build awareness for your campaign

by Guest

One of the keys to successful campaigns is in identifying the right messaging tools. Check out this step-by-step to understanding how you should be segmenting and targeting your audience. Continue reading

February 20, 2013

How to successfully harness your email list for your cause

by Guest

Collecting email addresses and using them to mobilize your supporters is one of the simplest but most important tactics for online organizing. Susannah Vila shares her tips and tricks for harnessing the power of your email list for your cause. Continue reading

January 7, 2013

7 ways to increase your nonprofit’s donations

by John Haydon

The lifetime dollar value of a happy donor is much more than the value of a donor who only gives once. Keep current donors happy by saying thank you, making donating simple, showcasing your results and more. Read up on seven tips to keep donations coming in the new year. Continue reading

November 12, 2012

5 reasons Facebook marketing seems daunting

by John Haydon

Facebook is a commonly used outlet by marketers, yet it continues to present new and/or unusual challenges for marketing professionals. Understand the common marketing obstacles and position your organization ahead of the curve. Continue reading

November 6, 2012

Tips & tools for effective online fundraising

by Guest

Social media can be a great asset for building relationships and driving people to donate, but the tried-and-true web donation form still is the foundation for donor activity. Learn how to get the most out of social, while keeping your fundamental elements alive. Continue reading