January 17, 2012

How charity: water changes lives through multimedia

by Lauren Major

Water, the Web and high storytelling & production values Target audience: Nonprofits, NGOs, foundations, social enterprises, cause organizations, businesses and their corporate social responsibility (CSR) divisions, video producers, educators, journalists, general public. This is part three of our three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Also see: • Creating … Continue reading

January 10, 2012

Cause marketing campaigns making an impact

by Guest

These nonprofits are teaming up with corporations to make a difference Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, CSR professionals, marketing managers. Guest post by Daryn Sung-Lee, for Vivanista At Vivanista we believe that we all have a bit of philanthropist inside us. Beneath the protective masks we put on lays the innate desire to do good. … Continue reading

November 30, 2011

How to effectively use calls to action in nonprofit videos

by Lauren Major

Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy videos for nonprofits Target audience: … Continue reading

March 11, 2011

‘Goodness Engine’ ebook: A social hackathon for DonorsChoose

by JD Lasica

Acouple of months back, some smart folks came together in San Francisco to provide creative technology and marketing strategies for DonorsChoose.org in a first of its kind “social hackathon.” DonorsChoose raises funds for public classrooms. Several of my friends were there — Beth Kanter, Chris Brogan, Chris Messina, Ben Parr, Kathy Sierra — as well as representatives from Bing, Facebook, … Continue reading

October 26, 2010

How should nonprofits channel corporate altruism?

by Guest

Photo by Vardhana   Looking at the blurring lines between corporate social responsibility & cause marketing Guest post by Beth Kanter & Kami Watson Huyse Zoetica Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. For nonprofits and causes, having the right corporate partner … Continue reading