August 13, 2012

5 ways to deal with losers on your Facebook page

by John Haydon

Image by jonny2love on Flickr   Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators. Acommon concern and challenge that many Facebook page managers have is dealing with disrespectful and hateful commenters. And the fact that any Facebook user can comment on your page makes this even more difficult. Fortunately, all Facebook pages have several features … Continue reading

August 1, 2012

How to promote posts on your Facebook page

by John Haydon

In May, Facebook rolled out a new Facebook page feature called Promoted Posts as a way to help you increase exposure for your organization’s page updates.

Promoted posts are labeled “sponsored” and show up in the news feeds — both Web and mobile — of people who like your Page. When fans interact with the post, it’s then shown to their friends. Continue reading

July 30, 2012

How to schedule a Facebook page update

by John Haydon

Afew weeks ago Facebook — which just passed 955 million members — rolled out a new feature that lets page administrators schedule updates in advance. In other words, you pick the specific date and time when your update goes live. Continue reading

July 18, 2012

Blending nonprofit advocacy with for-profit tactics

by Guest

While nonprofit motives fuel advocacy campaigns, it’s for-profit know-how that wins them — especially in the social media ecosystem. Harvesting social’s ripe potential for advocacy and engagement is Advocate Interactive, a social enterprise that helps organizations leverage the power of social media to turn tweets and “likes” into an organized voice for collective action, winning elections, passing bills and pressing for grassroots socio-political change. Continue reading

July 11, 2012

Facebook engagement: What does the evidence show?

by John Haydon

The great thing about Facebook is that what works and what doesn’t work can be measured very specifically. And there’s probably nobody more experienced in the science of social media than Dan Zarrella.

Dan recently published an infographic based on more than 1.3 million Facebook updates from the top 10,000 pages. Continue reading

June 25, 2012

Five ways to seize momentum on Facebook

by John Haydon

Most nonprofits don’t really have a plan on Facebook. They create a Facebook Page and then wonder what to do next.

Before June The Ellie Fund’s Facebook Page looked nice, but lacked any real growth or engagement. In June, however, Facebook was a primary channels that helped the Ellie fund win Twive and Receive, and in the process their Page got a bump in both fans and engagement. Continue reading