Facebook has tweaked its EdgeRank algorithm, causing many organizations’ updates to no longer appear in fans’ newsfeeds. Help your content remain top-of-stream with a few valuable tactics.
The Facebook ladder of engagement
Facebook is relational, not transactional. Part of building that relationship is moving individuals from awareness to action. Check out the Facebook Ladder of Engagement to learn about the steps involved for fans to take action.
13 ways to boost your Facebook Page reach
With marketers complaining about Facebook’s paid services and their Pages’ reach dropping, there are a number of Pages that are defying the majority and succeeding with Facebook marketing efforts. Check out 13 tips to help improve your reach on Facebook without spending a dime.
ActionSprout: Engage supporters beyond like, share & comment
If you’re one of the organizations that struggles to engage with Facebook supporters using the few actions Facebook has provided: like, share or comment, ActionSprout may have a solution. Instead of asking people to “like” a wall post, they can now opt ‘Recommend’, ‘Thank’, ‘Support’ or perform one of a dozen other actions.
6 ways to improve your Facebook fan engagement
Facebook is the biggest social network and high customer engagement is becoming increasingly essential to a small business’ success. Find out which tactics work best for increasing engagement across your network.