June 21, 2012

How to add a form to a Facebook page tab with ShortStack

by John Haydon

Enter ShortStack, a third-party application for Facebook pages that allows you do create custom tabs, mobile apps and create custom forms.

In the video above, I use ShortStack to create a custom form, add that form to a custom tab with an image, and then add the custom tab to a Facebook Page. And here’s the final result. Continue reading

Category: Facebook, Tools
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June 20, 2012

How does your nonprofit stack up on Facebook?

by Debra Askanase

M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from July to December 2011 of 37 very large nonprofit organizations, such as the AARP, Human Rights Coalition, and Oxfam America. Continue reading

June 19, 2012

How to schedule an update on your Facebook page

by John Haydon

Facebook recently pushed out five big feature changes to Facebook pages that will help admins more easily manage their pages, plan content and get more airtime for updates in the news feed. Continue reading

June 13, 2012

Facebook Groups: An effective, overlooked tool

by Debra Askanase

Afriend recently asked me: “What are you excited about now in Facebook?” Without hesitation, I replied, “Facebook Groups.” Yes, Facebook Groups, not Pages. Written off and abandoned by almost every organization I knew once Pages beefed up its functionality three years ago, Groups is where the real community engagement is happening now. Continue reading

June 5, 2012

What time of day should you post to your Facebook page?

by John Haydon

I’ve been recommending PostPlanner to many of my clients (and friends) for months now. If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page
They recently added a feature that allows you to quickly see what time of day is best for you to update your page. Continue reading

Category: Facebook, Tools
Tags: ,
May 29, 2012

Metrics: Go beyond counting likes and followers

by John Haydon

Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.

In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected. Continue reading