May 16, 2012

How to promote your Facebook page with Facebook ads

by John Haydon

Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.

But only if you use Facebook advertising as part of an overall strategy to: Continue reading

May 9, 2012

27 ways to increase engagement on your Facebook page

by John Haydon

Network for Good hosted a free webinar the other day where I presented 27 Ways to Increase Engagement on Your Facebook Page.

According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base. One challenge that many nonprofits face is keeping fans interested and engaged after they like their page. Continue reading

May 7, 2012

6 creative ways to use photos to increase engagement on your Facebook page

by John Haydon

The reason Facebook paid $1 billion for Instagram is the same reason why Pinterest is one of the fastest-growing social media sites in history.

It’s also the reason why Facebook redesigned pages to the new Timeline layout: People love pictures.

People upload more than 300 million photos to Facebook every single day! Continue reading

April 20, 2012

How to create fans-only content on your Facebook page

by John Haydon

Attract more Likes with custom tabs and tailored content Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers, Facebook page administrators and strategists. The other day you may have read my article in Socialbrite about a foundation that increased their Facebook Page fan base over 1,000 percent in 13 days by using fan gating. There are … Continue reading

April 12, 2012

One way to attract new fans with Facebook Timeline

by John Haydon

How one foundation increased Facebook fans by 1000% in 13 days Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers. Afew weeks ago, Facebook announced that Facebook was doing away with Welcome pages. As with most changes that Facebook makes, the people who hate change were very upset. The assumption was that fan gating would be … Continue reading

April 6, 2012

How to measure the effectiveness of your Facebook custom tabs

by John Haydon

Add UTM tags (we’ll explain!) as another quiver in your Google Analytics arsenal Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers — anyone with a Facebook page. We’ve seen a lot of changes to Facebook tabs over the years, from the days they were really tabs (at the top of the page) to “tabs” in … Continue reading