While nonprofit motives fuel advocacy campaigns, it’s for-profit know-how that wins them — especially in the social media ecosystem. Harvesting social’s ripe potential for advocacy and engagement is Advocate Interactive, a social enterprise that helps organizations leverage the power of social media to turn tweets and “likes” into an organized voice for collective action, winning elections, passing bills and pressing for grassroots socio-political change.
Facebook engagement: What does the evidence show?
The great thing about Facebook is that what works and what doesn’t work can be measured very specifically. And there’s probably nobody more experienced in the science of social media than Dan Zarrella.
Dan recently published an infographic based on more than 1.3 million Facebook updates from the top 10,000 pages.
Five ways to seize momentum on Facebook
Most nonprofits don’t really have a plan on Facebook. They create a Facebook Page and then wonder what to do next.
Before June The Ellie Fund’s Facebook Page looked nice, but lacked any real growth or engagement. In June, however, Facebook was a primary channels that helped the Ellie fund win Twive and Receive, and in the process their Page got a bump in both fans and engagement.
How to add a form to a Facebook page tab with ShortStack
Enter ShortStack, a third-party application for Facebook pages that allows you do create custom tabs, mobile apps and create custom forms.
In the video above, I use ShortStack to create a custom form, add that form to a custom tab with an image, and then add the custom tab to a Facebook Page. And here’s the final result.
How does your nonprofit stack up on Facebook?
M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from July to December 2011 of 37 very large nonprofit organizations, such as the AARP, Human Rights Coalition, and Oxfam America.