May 16, 2016

Using Virtual Reality for Social Change Work

by Caroline Avakian

By Caroline Avakian Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise not have … Continue reading

May 5, 2016

How to Build a Marketing Funnel Your Donors Will Love

by John Haydon

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation. For example, Human Rights Campaign often presents a fundraising ask only … Continue reading

March 16, 2016

Should Your Nonprofit Use Snapchat?

by John Haydon

Snapchat is a mobile app that lets users share photos and videos that are deleted in 24 hours. Snapchat users share snaps (temporary videos and photos) privately with a few friends, or as stories with all their followers. What people love about Snapchat You might be wondering why someone would use a social network that deletes everything they share. If you’re wondering … Continue reading

February 19, 2016

Honesty Oscars: Best Activist in a Leading Role

by Guest

By Danielle Daley My friends over at the Accountability Lab and the ONE campaign are hosting the Honesty Oscars. Every day in the week leading up to the Academy Awards, February 17th to 21st, ONE and Accountability Lab will unveil a category for the Honesty Oscars 2015, an award that honors not Hollywood films, but the creative work of activists … Continue reading

January 18, 2016

2016 Nonprofit Communications Trends [INFOGRAPHIC]

by Guest

By Guest Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers? All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report. Highlights include: Top goals for nonprofit communication directors in 2016: brand awareness … Continue reading

January 4, 2016

5 Nonprofit Predictions for 2016

by Caroline Avakian

Predictions are a tricky thing. They’re mostly comprised of strong currents of the present, past habits and a big dose of educated guessing. When it comes to nonprofits, there’s also an element of hopefulness that’s thrown in, at least in my list of predictions for 2016. 2015 has seen much innovation in technology and communication. The United Nations Sustainable Development … Continue reading