January 18, 2016

2016 Nonprofit Communications Trends [INFOGRAPHIC]

by Guest

By Guest Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers? All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report. Highlights include: Top goals for nonprofit communication directors in 2016: brand awareness … Continue reading

January 4, 2016

5 Nonprofit Predictions for 2016

by Caroline Avakian

Predictions are a tricky thing. They’re mostly comprised of strong currents of the present, past habits and a big dose of educated guessing. When it comes to nonprofits, there’s also an element of hopefulness that’s thrown in, at least in my list of predictions for 2016. 2015 has seen much innovation in technology and communication. The United Nations Sustainable Development … Continue reading

December 11, 2015

A Facebook Donate Button for the News Feed that Might Actually Work!

by John Haydon

Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing. Called “Fundraisers”, the app will include a set of fundraising features for charities and nonprofits:   Share fundraising campaigns with Page followers Use photos and video to tell fundraising stories Track progress toward a campaign or project Update supporters when fundraising goals … Continue reading

July 13, 2015

WordPress Tags And Categories – The Ultimate Guide For Nonprofits

by John Haydon

What exactly are WordPress tags and categories? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for SEO? What’s the Difference Between WordPress Tags And Categories? Categories are like the aisles in a grocery store and tags are like … Continue reading

July 2, 2015

Periscope for Nonprofits: A Quick Guide & Review

by Caroline Avakian

Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Even as a nonprofit techie, I tend … Continue reading

March 9, 2015

Three simple ways to dramatically increase website traffic from Facebook

by John Haydon

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends.   Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. Clearly, Facebook puts my … Continue reading