December 15, 2010

How to measure your nonprofit’s social media success

by JD Lasica

Metrics need to be tied to your organization’s business goals Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals. This is part of Socialbrite’s series Guide to social media metrics. In this series: • Getting started with social media metrics •

December 14, 2010

Getting started with social media metrics

by JD Lasica

How to measure the impact of your online and social media programs Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals. In this series: • How to measure your nonprofit’s social media success • 14 free tools to measure your social influence • Guide to social media metrics (main page) Mention metrics or analytics to folks in … Continue reading

December 6, 2010

How to measure Facebook Page fan growth and engagement

by John Haydon

Facebook Insights lets you view metrics on fan growth, fan demographics, and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook. Questions you can answer with Facebook Insights: How fast is my fan base growing? Where and when are the growth spurts? Why are people “unliking” … Continue reading

Category: Metrics, Tutorials
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September 2, 2010

Actionable analytics for your social media efforts

by Beth Kanter

  How to keep data collection from being an onerous task Lately I’ve been obsessed with the idea of SpreadSheet Aerobics, an actionable social media measurement strategy that is fit and trim and light on its feet. When I coach nonprofits on tactics and talk about measurement, their facial expressions change from happy to annoyed. Collecting data is often viewed … Continue reading

July 22, 2010

Klout: Measure your Twitter influence

by Guest

Guest post by Sarah Worsham Sazbean Klout is a measurement tool that gives an idea of your social web influence with Twitter. Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because … Continue reading

May 30, 2010

3 killer tools to measure your Facebook clout

by John Haydon

Your organization created a Facebook Page a few months ago. You’ve employed a few creative strategies to build up connections on your Page, increase engagement and have even used it to promote a fundraising event. But you know that for the most part, you’ve been winging it. And you know that if you had better info about the impact of … Continue reading