July 7, 2016

Building your Nonprofits Thought Leadership Capacity

by Caroline Avakian

  Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The nonprofit, social enterprise … Continue reading

May 16, 2016

Using Virtual Reality for Social Change Work

by Caroline Avakian

Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise not have access to. The … Continue reading

May 5, 2016

How to Build a Marketing Funnel Your Donors Will Love

by John Haydon

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation. For example, Human Rights Campaign often presents a fundraising ask only … Continue reading

April 4, 2016

3 Core Twitter Strategies That Will Never Die

by John Haydon

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building   1. Search-Building Twitter Strategies An important part of … Continue reading

March 16, 2016

Should Your Nonprofit Use Snapchat?

by John Haydon

Snapchat is a mobile app that lets users share photos and videos that are deleted in 24 hours. Snapchat users share snaps (temporary videos and photos) privately with a few friends, or as stories with all their followers. What people love about Snapchat You might be wondering why someone would use a social network that deletes everything they share. If you’re wondering … Continue reading

February 16, 2016

A Simple Facebook Checklist for Better Page Posts

by John Haydon

In a perfect world, all of your fans would see all of your posts in the news feed. But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones telling the news feed algorithm … Continue reading

Category: Facebook, Nonprofits, Social media, Socialbrite, Tools, Tutorials