May 5, 2016

How to Build a Marketing Funnel Your Donors Will Love

by John Haydon

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation. For example, Human Rights Campaign often presents a fundraising ask only … Continue reading

April 4, 2016

3 Core Twitter Strategies That Will Never Die

by John Haydon

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building   1. Search-Building Twitter Strategies An important part of … Continue reading

March 16, 2016

Should Your Nonprofit Use Snapchat?

by John Haydon

Snapchat is a mobile app that lets users share photos and videos that are deleted in 24 hours. Snapchat users share snaps (temporary videos and photos) privately with a few friends, or as stories with all their followers. What people love about Snapchat You might be wondering why someone would use a social network that deletes everything they share. If you’re wondering … Continue reading

February 16, 2016

A Simple Facebook Checklist for Better Page Posts

by John Haydon

In a perfect world, all of your fans would see all of your posts in the news feed. But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones telling the news feed algorithm … Continue reading

Category: Facebook, Nonprofits, Social media, Socialbrite, Tools, Tutorials
February 8, 2016

How to Double Online Giving in Six Months

by Guest

  More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized?   As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their … Continue reading

January 18, 2016

2016 Nonprofit Communications Trends [INFOGRAPHIC]

by John Haydon

Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers? All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report. Highlights include: Top goals for nonprofit communication directors in 2016: brand awareness & engaging … Continue reading