September 1, 2016

3 Tips To Get the Most Out Of Conferences

by Caroline Avakian

Photo courtesy of Mashable Social Good Summit Post by Caroline Avakian Fall conference season is getting underway, so I wanted to share a few helpful tips to help manage and maximize your time spent at a conference(s). You’ll be glad you set these in motion when you get back from your next event. Start with the end in mind 1What are the top three … Continue reading

July 14, 2016

How to Double Online Giving in Six Months

by Guest

By Darian Rodriguez Heyman More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized? As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways … Continue reading

July 7, 2016

Building your Nonprofits Thought Leadership Capacity

by Caroline Avakian

  By Caroline Avakian Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The … Continue reading

June 14, 2016

Is Giving Tuesday a Waste of Time?

by Guest

By Edgar Rodriguez Is Giving Tuesday a waste of time? Good question, right? First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million. Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more … Continue reading

May 16, 2016

Using Virtual Reality for Social Change Work

by Caroline Avakian

By Caroline Avakian Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise not have … Continue reading

May 5, 2016

How to Build a Marketing Funnel Your Donors Will Love

by John Haydon

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation. For example, Human Rights Campaign often presents a fundraising ask only … Continue reading