February 23, 2015

Photos no longer get more reach on Facebook

by John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Socialbakers analyzed … Continue reading

February 19, 2015

Honesty Oscars 2015: Best Activist in a Leading Role

by Caroline Avakian

Our friends over at the Accountability Lab and the ONE campaign are hosting the Honesty Oscars. Every day in the week leading up to the Academy Awards, February 17th to 21st, ONE and Accountability Lab will unveil a category for our Honesty Oscars 2015, an award that honors not Hollywood films, but the creative work of activists and organizations that … Continue reading

February 18, 2015

Seven FAQ’s on Social PR Strategy

by Guest

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in … Continue reading

Category: Facebook, LinkedIn, Nonprofits, Pinterest, PR
December 8, 2014

Initial reports for #GivingTuesday indicate astounding success!

by Guest

Black Friday sales were down 11% while #GivingTuesday had a banner year! By Ritu Sharma The final numbers are rolling in, and by all accounts the three-year-old day dedicated to giving known as #GivingTuesday, is proving once again that Black Friday and Cyber Monday aren’t the only spending days top of mind in our communities. That the long weekend of … Continue reading

September 8, 2014

3 ways to sharpen your PR measurement skills

by Shonali Burke

Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath and focus on growing your … Continue reading

September 2, 2014

7 tips for your nonprofit communications plan

by John Haydon

Photo by J.D. Lasica How to maximize and follow through on your communications goals Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses. If you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But whatever … Continue reading