January 2, 2019

Your 2019 Personal & Professional Strategic Plan

by Caroline Avakian

  If you’re anything like me, then that week before New Year’s Day can sometimes throw you for an existential loop.     All those end-of-year memes on social media seem to be true, given the amount of laugh emoji responses from my friends and family that they’ve received. Truth!   We all want to begin the New Year feeling full … Continue reading

Category: Nonprofits, Tools
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July 30, 2018

Building your Nonprofit Thought Leadership Capacity

by Caroline Avakian

  Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The nonprofit, social enterprise … Continue reading

January 31, 2018

Facebook News Feed Overhaul – How Your Nonprofit Can Prepare

by John Haydon

Well, we all knew this day was coming. Facebook has finally decided to pull the plug on almost all types of public content from pages. Why? Because Mark Zuckerberg wants to make a better Facebook. One with less clickbait, engagement bait, and hopefully less fake news. The News Feed’s goal is shifting from “helping you find relevant content to helping you have more meaningful … Continue reading

January 2, 2018

How to Use Facebook Live to Raise Money For Your Nonprofit

by John Haydon

You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, … Continue reading

October 17, 2017

How to Attract & Keep Donors Using Text Messaging

by Caroline Avakian

For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s right for your nonprofit. This … Continue reading

June 9, 2017

My Friday Edit: Restoring My Faith in Tech

by Caroline Avakian

This week I was re-inspired by technology. It sometimes feels like we spend a lot of time criticizing or glorifying tech, and honestly neither of those descriptions seem or feel right most of the time. But Trickle Up, an international nonprofit, told me a story this week that reminded me of the basics of why technology applied wisely, in collaboration, … Continue reading