April 17, 2012

Online advocacy video best practices

by Lauren Major

Every person, cause and business has a story to tell, and a few key video techniques can help bring these stories to life.

Here are a few ways to achieve effective storytelling with video, allowing you to spread awareness and advocate for a cause that deserves greater visibility. Continue reading

April 13, 2012

10 secrets to video storytelling success

by JD Lasica

If there was one buzzword at last week’s Nonprofit Technology Conference, it was storytelling. On Wednesday Debra Askanse wrote about our Future of Storytelling panel. And there were at least two or three other sessions about nonprofit storytelling.

One of the most informative was the session “Sight, Sound, and Motion: Video Storytelling and Using Video for Advanced Messaging” put on by Michael Hoffman and Danny Alpert of See3 Communications, which works with nonprofit clients to create compelling video stories. Continue reading

February 9, 2012

6 iPhone accessories to jazz up your mobile photos

by Shonali Burke

A fish-eye lens attachment for the iPhone. How to build an iPhone-ready DIY photo/video studio for under $200 Target audience: Photographers (amateur and professional), nonprofits, foundations, NGOs, social enterprises, cause organizations, businesses, Web publishers, educators, journalists, agencies, general public. Isaw a post from Chris Brogan a while back, talking about how it’s OK to not be an expert and, in fact, we … Continue reading

January 27, 2012

5 tips to help you create visually stunning websites

by Guest

Holding the interest of new visitors and encouraging them to explore the website is important for nonprofits for a simple reason: They are an idea, an encapsulation of your nonprofit’s mission and goals. And that requires careful consideration of the visual factors that will keep users on your website long enough to absorb your intent. Continue reading

January 17, 2012

How charity: water changes lives through multimedia

by Lauren Major

Water, the Web and high storytelling & production values Target audience: Nonprofits, NGOs, foundations, social enterprises, cause organizations, businesses and their corporate social responsibility (CSR) divisions, video producers, educators, journalists, general public. This is part three of our three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Also see: • Creating … Continue reading

January 13, 2012

Should nonprofits use video for their annual reports?

by Debra Askanase

Target audience: Nonprofits, foundations, social enterprises, cause organizations, NGOs, businesses. There are three things I know about the nonprofit annual report: It takes a ton of time to put together beautifully, few people actually read it, but funders require it. The annual report is one of those pieces of communication and collateral that executive directors and development directors dread putting … Continue reading