February 7, 2012

5 best practices for email fundraising and marketing

by Guest

The email marketing and fundraising landscape keeps evolving, and it’s increasingly vital for nonprofits to develop a comprehensive email strategy. We’ve put together a short guide of email best practices to help you better focus their email fundraising and marketing efforts. It never hurts to keep reminding ourselves to focus on the fundamentals! Continue reading

February 3, 2012

How Salsa Labs enables positive social action

by Guest

Talking from the heart may be what motivates supporters, but when it comes to building a long-term social network strategy, there’s no substitute for having your head in the game.
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January 27, 2012

5 tips to help you create visually stunning websites

by Guest

Holding the interest of new visitors and encouraging them to explore the website is important for nonprofits for a simple reason: They are an idea, an encapsulation of your nonprofit’s mission and goals. And that requires careful consideration of the visual factors that will keep users on your website long enough to absorb your intent. Continue reading

January 20, 2012

How NGOs can use social media to combat poverty

by JD Lasica

Today my Socialbrite partner Shonali Burke and I are giving a presentation to NGOs (nongovernmental organizations) at the United Nations.

Back in November, an invitation flew into our laps from Amine Lamrabat of the Civil Society and Outreach Unit (CSOU), Division for Social Policy and Development (DSPD), Department of Economic and Social Affairs (DESA). By gosh, when it comes to acronyms, nobody beats the UN! Continue reading

January 20, 2012

How to create Facebook Timeline covers for your nonprofit’s supporters to use

by John Haydon

By now you’re probably aware that your personal Facebook profile has been upgraded to the new Timeline layout, which features a large image, or cover, at the very top.

Nonprofits and organizations don’t yet have the ability to create their own Timeline or use the new layout features — but their supporters can. Continue reading

Category: Facebook, Resources
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January 19, 2012

How to use Google Insights for your nonprofit or business

by Guest

You’ve started a blog for your nonprofit, NGO, social enterprise or green business and included examples of your organization’s sustainability initiatives. You’ve highlighted your efforts to reduce your carbon footprint and green your supply chain in your marketing collateral. You’ve created guides for your customers of how to be environmentally conscious with your product. Continue reading