Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Even as a nonprofit techie, I tend … Continue reading
This is the first of a two-part series on making the case for your social media plan and initiatives. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. You get it, your team gets it, but how do you make sure all the directors on your board understand the value that social media can bring to your … Continue reading
One of the most critical components of an effective content strategy is to understand your audience. In this video we lay out 10 ways to use Graph Search to understand your organization’s Facebook community.
If you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers. Continue reading
WordPress users are often confused when it comes to differentiating between categories and tags. Learn the difference between the two, plus find out how to create effective tags and categories on your own blog. Continue reading
Encourage likes with fan-gating. Find out how yo ucan create fan-gate custom tabs without knowing any HTML. Continue reading