WordPress users are often confused when it comes to differentiating between categories and tags. Learn the difference between the two, plus find out how to create effective tags and categories on your own blog. Continue reading
Encourage likes with fan-gating. Find out how yo ucan create fan-gate custom tabs without knowing any HTML. Continue reading
Verify your site to add credibility & authority Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, Web publishers — anyone with a Pinterest account and a website. You may have missed the announcement Thursday that Pinterest is now giving website operators a way to verify your website on your Pinterest profile page. If you manage your nonprofit’s Pinterest account … Continue reading
Power Editor is a new tool provided by Facebook that can help you manage multiple Facebook accounts or campaigns for your nonprofit. Power Editor makes it easy to create, edit, manage and optimize multiple ads at a time. Continue reading
Build your fan base with a more interactive website The purpose of your website is to encourage people to take action. Period. The actions may vary – like joining an e-mail list or donating money – but regardless of the specifics, your website’s value consists of the end actions it elicits. Two critical areas of action that your website should … Continue reading
There are many ways to drive traffic to your website, including email marketing, social media and traditional PR. While these approaches are useful and effective, they all share one critical weakness: You’re reaching people who weren’t looking for you. Here’s why SEO is an absolute must for your nonprofit. Continue reading
