February 8, 2016

How to Double Online Giving in Six Months

by Guest

  More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized?   As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their … Continue reading

December 11, 2015

A Facebook Donate Button for the News Feed that Might Actually Work!

by John Haydon

Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing. Called “Fundraisers”, the app will include a set of fundraising features for charities and nonprofits:   Share fundraising campaigns with Page followers Use photos and video to tell fundraising stories Track progress toward a campaign or project Update supporters when fundraising goals … Continue reading

July 2, 2015

Periscope for Nonprofits: A Quick Guide & Review

by Caroline Avakian

Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Even as a nonprofit techie, I tend … Continue reading

February 24, 2014

Getting your board on board with social media

by Caroline Avakian

This is the first of a two-part series on making the case for your social media plan and initiatives. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. You get it, your team gets it, but how do you make sure all the directors on your board understand the value that social media can bring to your … Continue reading

November 12, 2013

10 ways to learn about your fans by using Facebook Graph Search

by John Haydon

One of the most critical components of an effective content strategy is to understand your audience. In this video we lay out 10 ways to use Graph Search to understand your organization’s Facebook community.
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September 16, 2013

SEO 101: 10 ways to make your site more findable

by Guest

If you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers. Continue reading