Posts in the Social Media Category at Socialbrite http://www.socialbrite.org Social media for nonprofits Mon, 30 Jul 2018 21:35:14 +0000 en-US hourly 1 Facebook News Feed Overhaul – How Your Nonprofit Can Prepare http://www.socialbrite.org/2018/01/31/facebook-news-feed-overhaul-how-your-nonprofit-can-prepare/ Wed, 31 Jan 2018 14:03:53 +0000 http://www.socialbrite.org/?p=24299 Continue reading ]]>

Facebook

Well, we all knew this day was coming.

Facebook has finally decided to pull the plug on almost all types of public content from pages.

Why?

Because Mark Zuckerberg wants to make a better Facebook. One with less clickbaitengagement bait, and hopefully less fake news.

The News Feed’s goal is shifting from “helping you find relevant content to helping you have more meaningful social interactions.”

How is the News Feed changing?

To inspire meaningful conversations, the News Feed ranking will now prioritize:

  1. Posts from friends that spark back-and-forth conversations.
  2. Videos and news articles that spark back-and-forth discussion.
  3. Posts from friends and family over posts from Pages.
  4. Posts with longer comments over posts with shorter comments.

Facebook will continue to reduce click bait, engagement bait, and other types of passive content.

Less Buzzfeed quizzes and more posts from mom needing help with Facebook.

Why did Facebook make this change?

First of all, this change shouldn’t be a surprise to anyone. Pages that don’t engage have had diminished exposure in the News Feed for years.

And I’ve been writing about it for years:

The bottom line is that without happy users, Facebook can’t sell ads. If your posts don’t inspire, Facebook won’t put them in the NewsFeed.

What does this Facebook News Feed change mean for your nonprofit?

First of all, don’t freak out.

Nonprofits have a clear advantage over consumer brands and businesses. People talk more about the causes they care about more than the clothes they wear.

All these changes to the News Feed require a shift in your nonprofit’s Facebook strategy.

Here are just a few recommendations:

  1. Stop posting passive content: Stop posting content that doesn’t engage. For example, links to your latest blog post, event announcements, or pics from your board retreat (yawn).
  2. Inspire meaningful conversations: Posts that ask followers to share their advice and recommendations will naturally spark more meaningful conversations than that link to your latest blog post. Keep in mind, your followers are waiting to share their own stories, their journey. For example, diabetes organizations should publish more posts that encourage followers to share their own diabetes experiences and tips.
  3. Focus more on Facebook Groups: Be helpful, put the members first, and create meaningful conversations between members. And if your Group is public, make sure it’s connected to your Facebook Page.
  4. Put your Page first: Make sure supporters who want to see your posts see them first in the News Feed. Especially core supporters who might worry about missing posts from your Page.
  5. Mix email and Facebook: If you have an email newsletter, you’re ahead of the game. On a regular basic, feature your most engaging post from the previous week. Invite subscribers to join the conversation by commenting on that specific post. Also a great way to grow your fanbase.
  6. Use Facebook Live to generate massive engagement: Facebook Live video is the #1 type of content on Facebook, getting 6X more reach and engagement than videos and pictures. During your live broadcast, get people commenting by asking for their tips, stories, advice. Read this post for more on getting started with Facebook Live.
  7. Invest in Facebook ads: If you don’t have a Facebook ad budget, you’re really not serious about Facebook. Start investing more in Facebook ads to give your most conversational posts more exposure.
  8. Create content designed to make your fans look awesome: People share content on Facebook, whether it’s a video from your Page or a blog post from your website, because they want to appear entertaining, informed, connected, etc. to their friends. Creating content that helps your supporters achieve this goal leads to more engagement and organic reach.
  9. Share news your people are already talking about. Create meaningful conversations around trending news your community might already be talking about. It’s much easier to join a conversation than it is to start one.

Facebook will always put friends and family first when it comes to the News Feed. The more you adopt the same mindset with your strategy, the more successful you’ll be with Facebook.

john-haydon


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The 2018 Communications Trends to Watch http://www.socialbrite.org/2018/01/08/the-2018-communications-trends-to-watch/ http://www.socialbrite.org/2018/01/08/the-2018-communications-trends-to-watch/#comments Mon, 08 Jan 2018 15:43:08 +0000 http://www.socialbrite.org/?p=24286 Continue reading ]]>

fish

 

As communications professionals, we need to be agile and forward-thinking to stay competitive. We’ve come to accept that the future is unpredictable—and that we need to prepare ourselves for the unexpected.

With technological advances, fake news and virtual reality, we started to see accelerated change in 2017. We can expect that 2018 is going to move even faster. So limber up, expand your periphery, and take a look at what I predict will be the trends to prepare for in the coming year.

 

Activist CEOs

I am happy to report that CEOs are coming out of their corner offices with important social messages. What a breath of fresh air to see Tim Cook and Elon Musk speak out against injustices, and hundreds of CEOs resign from Trump’s business advisory board in protest. This makes my activist heart glow.

The time is here: Customers and investors now insist that companies engender a social sense of purpose that goes beyond delivering profits to shareholders. It’s a popular trend, and one that resonates with a much wider audience. According to the Edelman Trust Barometer: “Three out of four general population respondents agree that a company can take actions that both increase profits and improve the social and economic conditions of the community where it operates.”

You’ll see growing corporate pressure in 2018. With it, keep your eyes open for CEOs taking public positions on social issues—stepping in where policymakers are failing. It will be the communicator’s job to advise these business leaders on how to build trust and confidence with their stakeholders.

 

Integrating communications with business functions

Throughout my career, communications has traditionally stood on its own as a service to other departments within a company or organization, which are often seen as “clients.” For example, a comms team will be called when a sales department needs to promote a specific product or a program manager wants to run a campaign for maternal health. Historically, communications has responded by providing the needed content and design to implement these initiatives. I’ve seen this slowly change over time. In 2018, we’ll see that paradigm shift dramatically.

Organizations and businesses are catching on that communications is most functional when integrated across the company—with marketing, sales, finance and programming. Look out for the consolidation of positions like “Digital Communications Manager” and “Financial Communications Account Executive.” Companies will create new positions like these to more closely associate people with the work they do. We’ll need to work closely with our colleagues in each department and understand their functions so we can effectively communicate and elevate their work internally and externally.

 

Data

I’ve seen time and again how important it is to make data-informed decisions. But what is a data-informed decision?

Organizations need employees trained in data analysis, such as programming, visualization and statistics, to understand their audiences, cut costs, improve customer service and reach the right funders. Companies in the wireless, healthcare and software industries are using big data in this way, and nonprofits can similarly reap huge benefits from big data. The Foundation Center manages a grand database for nonprofits to find out what and where donors are funding, and how to use data to advance their missions.

As data becomes more integral to operations, communicators must work side-by-side with data analysts to simplify the language so everyone across the organization understands the meaning, and uses it to make better decisions, like personalizing content.

We also need to be honest about data. It doesn’t lie, but how it gets translated can skew meaning. And, if you’re measuring likes, clicks and shares, understand exactly why you are using those metrics. Will they help you get closer to your goals?

 

Augmented Reality

As a social do-gooder, I’m skeptical about our ability to control our technology impulses. Frankly, it gives me mild anxiety. But augmented reality (AR) is here to stay, with the promise of making our lives easier. According to International Data Corporation, “AR revenues will surge ahead [of virtual reality], hitting critical mass in healthcare delivery and product design and management-related use cases.”

AR has come a long way since being invented in 1968, and it will continue to evolve (check out the full history). Existing museum, decorating and travel apps are already creating convenient and fantastical experiences for the citizenry.

What does this mean for communicators? We need to think differently about how we create and deliver content, from a 2D reality to 3D, and using voice, face and object recognition. Think back to how we changed our approach to writing for websites when the Internet took off or how we learned to create for mobile. AR is going to be our next big content challenge.

 

Video

“If a picture is worth a thousand words, video is worth a million.” – Miranda King, digital media strategist

I couldn’t agree more. Video has been the most shared form of digital content for years, and you can expect it to explode in 2018. Around the world, people collectively spend a billion hours a day on YouTube. In addition to the well-researched fact that people are drawn to video over text, video gets better search results: “Social media algorithms prefer video content because it generates higher engagement and more click-throughs than traditional static content,” according to Stern Strategy Group.

Virtual reality, raw footage, 360 video, and live streaming will boom in 2018 as people not only want to watch video, but be completely immersed in the experience. And as Facebook becomes more mobile and video metrics more available, there’s greater reason to invest in this medium.

As a communicator, you’ll want to figure out what types of video will be the most useful for your organization, and the right platforms to showcase them. Then decide how to shape your content into the most compelling video people will want to share.

Video will increasingly become a necessary communications tool. With strong communications direction, it’ll be exciting to see how video producers use new technologies to deliver fresh video experiences.

I’m exhilarated about what 2018 has in store for us communicators. It’s a new frontier to develop new skills and tell our organizations’ stories in new ways.

 

What are your communication trends predictions for 2018? Tweet me your ideas!

Jessica Scadron

Jessica Scadron founded Social Harmony, a social impact firm that provides communications strategy and implementation to organizations changing the world. Find her on LinkedIn, Twitter and email.

 

 


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How to Use Facebook Live to Raise Money For Your Nonprofit http://www.socialbrite.org/2018/01/02/how-to-use-facebook-live-to-raise-money-for-your-nonprofit/ Tue, 02 Jan 2018 21:10:46 +0000 http://www.socialbrite.org/?p=24279 Continue reading ]]>

Fundraising-with-Facebook-Live

You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page.

But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast?

How to Use Facebook Live to Raise Money

If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

For example, in this screenshot from Facebook, Children’s Miracle Network Hospitals adds the donate button feature to their Live broadcast.

Two things to remember about fundraising with Facebook Live:

  1. Your Page needs to be verified. This feature is still gradually rolling out on iOS to admins of verified Pages in the US.
  2. Your nonprofit must be approved to accept Facebook payments. You can apply here.

To add the donate button, click on more options at the bottom of the screen (“…”). Next, select your nonprofit from the options (as shown above).

Viewers can donate to your cause during the live broadcast, and supporters who missed the live broadcast can always donate from the broadcast recording.

But is just having a donate button enough? Of course not! Fundraising is about building trust, sharing stories of impact, and growing a community of supporters.

Here are a few pointers as you fold Facebook Live into your fundraising plans.

Use Facebook Live to tell donors about the impact THEY made

More often than not, donors hear about impact second-hand (through your newsletter, website, etc). Rarely do they get to witness, first-hand, the impact of their support.

Facebook Live is a super effective way to bring the impact to your supporters.

For example, Best Friends Animal Society introduces their cutest residents to supporters from all over the world. Without Facebook live (and other live broadcasting tools), supporters would have to travel all the way to Utah to witness, first-hand, BFAS’s impact.

How to Use Facebook Live to Raise Money For Your Nonprofit

Make donors the heroes

If you want your donors to give over and over again, you need to tell them the truth: that for your nonprofit, they are the true heroes.

Feature donor stories in your broadcast. Tell your viewers the impact that one donor made. Recognize and praise this donor sincerely. Viewers will no doubt want the same praise and recognition.

For example, Stand Up To Cancer broadcasted news about a high school raised money during a “Sports Day For Charity”.

How to Use Facebook Live to Raise Money For Your Nonprofit

Don’t ask people to “Donate”

This one sounds a bit unintuitive, but let’s face it, asking people to donate money to your nonprofit is a buzzkill.

The reason why is that the word “donate” doesn’t place the donor in the role of the hero.

Instead, ask viewers to make an impact that’s meaningful. For example, ask them to “Give clean water”, “Feed hungry children”, “Stop human trafficking, etc. Each of these asks is associated with a problem that donors ultimately want to solve.

Tell donors when you’re going live

Facebook live isn’t that exciting if no one shows up. Make sure your core supporters show up when you go live.

  • Post an update on your page the week before and the day before
  • Send an email to your email list
  • Share your broadcast date / time in your email newsletter
  • Tweet about it immediately before you go live
  • Facebook Live Tip #6: Make an outline for your broadcast

Call out commenters by name

The cool thing about Facebook live is that you can see comments as they’re posted real time during your broadcast. Engaging commenters real-time increases engagement even further, creating massive reach for your broadcast.

  • Call out commenters by name
  • Read their comment
  • Reply to their comment
  • Say thank you

Ask for action

As your broadcast reaches more users, your viewer count will increase. This is your captured audience. Seize the moment to ask for action!

  • Ask participants to follow
  • Ask supporters to support an issue
  • Ask supporters to sign a petition

Share the recording with your supporters

You’ve put a lot of time and effort into your first Facebook a live broadcast. Congratulations! Make sure this investment goes further by sharing it with your supporters.

  • Send a follow-up email to subscribers
  • Link to your recent broadcast in your newsletter
  • Reshare the broadcast on other social channels
  • Embed the broadcast in a blog post

Remember, if you have added the donate button to your broadcast, it will exist in the broadcast recording. As you continue to broadcast stories of impact, you’ll accumulate a whole series of fundraising videos on your Facebook Page.

Repurpose the recording

When you finish a live broadcast, save it to your mobile device. Then open the file in your favorite video editing software and create several videos to be used on other social networks.

Select key moments that are less than 60 seconds but still convey a powerful story. These short videos can be used on Instagram (which requires videos to be less than 1 minute), YouTube, Facebook, etc.

Get inspired by these creative ideas for Facebook Live

If you’re not sure what topics or events you should broadcast, check out this list of 35 Facebook Live ideas for museums, animal shelters, youth organizations, and more.

john-haydon


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How to Attract & Keep Donors Using Text Messaging http://www.socialbrite.org/2017/10/17/how-to-attract-keep-donors-using-text-messaging/ http://www.socialbrite.org/2017/10/17/how-to-attract-keep-donors-using-text-messaging/#comments Tue, 17 Oct 2017 14:35:18 +0000 http://www.socialbrite.org/?p=24270 Continue reading ]]>

attract_keep_donors_with_text_messaging

For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them.

Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s right for your nonprofit.

What do you think? Had your nonprofit worked on an SMS campaign? What were the results? Let us know your thoughts in the comments!

attract_keep_donors_with_text_messaging


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5 Simple Tips for a More Impressive Twitter Profile http://www.socialbrite.org/2017/08/23/5-simple-tips-for-a-more-impressive-twitter-profile/ Wed, 23 Aug 2017 13:17:47 +0000 http://www.socialbrite.org/?p=24245 Continue reading ]]>

verified-twitter-profile

Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed?

Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements.

Not so with Twitter:

  • Limited space: Twitter allows for one link, a small profile picture, and a very short bio. In this sense, your Twitter profile is like a business card. You have limited space to make a solid first impression.
  • Limited time: You also have just a few seconds to convince people to follow you (or not). Influencers with a large Twitter following are too busy to spend time deciding whether they should follow you or not.

With all this working against you, here are 5 simple ways you can spruce up your Twitter profile to make a better first impression:

1. Update your Twitter profile picture

It’s best to use a picture of something people can connect with. For example a person, animal, or a place.

An immediately recognizable logo is also good, for example Creative Commons:

Creative Commons Twitter Profile

Also, because profile pictures are so small, design one that uses contrast (colors and shapes) to stand out in Twitter feeds.

2. Update your Twitter profile bio

Most Twitter users regularly search Twitter using specific keywords. Search results include the top profiles that match that search, followed by top tweets.

Make sure your bio includes the most relevant keywords. For example, FightCRC ranks number one when users search for “colorectal cancer cure”:

Fight CRC Twitter Profile

3. Update your Twitter profile link

Make sure the link drives traffic to a web page on your site, and not just the homepage. For example, an upcoming event, or a welcome page that includes your top tweets.

My Twitter profile link sends visitors to an email subscription page.

4. Update your Twitter profile header

Use your Twitter header to tell a story about your cause, or highlight your current campaign. For example, HRC highlights the current TransBan

HRC Twitter Profile

You can create a beautiful Twitter header with Canva.com.

5. Pin your best Tweet to your Twitter profile

Make your profile even more attractive by pinning your best Tweets to the top to your profile. For example, this tweet from Vermont Public Radio with a large number comments:

Vermont Public Radio Twitter Profile

Make sure that you always review your pinned tweet, replacing it with one that’s more engaging, current, and relevant.

BONUS: Verify your Twitter profile

There may be other Twitter users talking about your cause that aren’t nonprofits, or aren’t even who they say they are.

But the blue checkmark (see below) on Twitter lets people know that your account is the real deal. It’s a stamp of instant credibility.

To verify your account, start here.

What next?

Check out these Twitter strategies that will never go out of style, and these pro tips from 25 experts.


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How to Manage Social Media During Summer Vacation http://www.socialbrite.org/2017/07/18/how-to-manage-social-media-during-summer-vacation/ Tue, 18 Jul 2017 16:58:58 +0000 http://www.socialbrite.org/?p=24236 Continue reading ]]>

bigstock-goals

john-haydon

If you’re like the participants in a recent Harvard study, you work during vacation. You may even skip vacation like the 35% who work over 50 hours a week.

The thing is, we’re not machines. We’re animals. And like most animals, we need to rest, unplug, and reset.

 But it might not be easy for you to take time off:

  • You might be the only person who can fix things that break while you’re away.
  • You might feel that working extra hours helps advance your career.
  • Or maybe you’re scared to lose your job.

Whatever the reason, here are a few tips to manage social media even if your vacation is short.

1. Supplement your content queue with recycled content

Don’t kill yourself creating original content to be published during your vacation. Instead, recycle some of your top-performing posts.Reposting content that received lots of engagement in the past is an easy way to keep fans engaged while you’re on vacation.If you’re not sure how to do this, check out “7 Steps to Recycling Your Best Facebook Content” to supplement your Facebook queue. The same strategy works for any social network.

2. Supplement your content queue with curated content

Content curation is another powerful time-saving strategy to manage social media during your vacation.Rather than creating every piece of content, you supplement your original content with curated content that still resonates with your community.If you’re not sure how to do this, check out “Content Curation: 3 Sources You’re Probably Overlooking” to supplement your content queue.

3. Take short but smart vacations

Taking even just a couple of days off can improve health and well-being, according to the Harvard study. And even 2-3 days off can feel like weeks off if you follow these vacation hacks:

  • Do something you’ve never done before: This will actually make your vacation seem longer.
  • Get up early: If you have to work during your vacation, knock off critical tasks early in the morning so you can enjoy the rest of the day unfettered with work distractions.
  • End your short vacation with a bang: You’ll remember the last thing you more than the things you did at the start of your vacation.
  • Make it last: Take lots of pictures and share your positive memories with friends. The memories of your vacation will be shaped by how you retell the experience.

4. Stay connected but set expectations

Ideally, you should completely unplug while you’re on vacation.But if you’re a manager, a director, or are simply a control freak, you probably can’t help but stay connected. If that’s the case, make sure you set expectations to better manage social media:

  • Set your email vacation reply: Clearly and briefly state in your vacation reply how long you’ll be gone, when you’ll return, and who they can contact while you’re away.
  • Make sure there’s Wi-Fi at your destination: This seems obvious, but some people I know (me) have gone on vacation without WIFI, only to receipt a wireless bill the size of a mortgage payment.
  • Set expectations with coworkers and family: Make sure co-workers understand your limits during vacation. And don’t forget to tell your family that you may have to take a work call during your time away.

5. Give this book as a gift to yourself

The Happy Healthy Nonprofit, by Beth Kanter and Aliza Sherman, addressed workplace health issues like no other book today.Here’s a Facebook live interview we did covering these topics:

  • What does technology wellness mean?
  • Why does happiness and health matter to nonprofits?
  • What are the best tips for practicing tech wellness?

Beth and Aliza are both huge advocates of unplugging to promote happiness, health, and increased productivity.


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My Friday Edit: Restoring My Faith in Tech http://www.socialbrite.org/2017/06/09/my-friday-edit-restoring-my-faith-in-tech/ http://www.socialbrite.org/2017/06/09/my-friday-edit-restoring-my-faith-in-tech/#comments Fri, 09 Jun 2017 12:44:06 +0000 http://www.socialbrite.org/?p=24215 Continue reading ]]>
Santorini, Greece/ Courtesy of Shutterstock

Santorini, Greece/ Courtesy of Shutterstock

This week I was re-inspired by technology. It sometimes feels like we spend a lot of time criticizing or glorifying tech, and honestly neither of those descriptions seem or feel right most of the time. But Trickle Up, an international nonprofit, told me a story this week that reminded me of the basics of why technology applied wisely, in collaboration, and with great heart, can be the thing that transforms and improves so many aspects of people’s lives.

The story goes something like this: (via Trickle Up) 

As Lopamudra Manjhi unboxes her smartphone, a smile appears on her face. She delicately holds the phone in her hands, a little uncertain of what to do next.

Over the next couple of hours, she learns. Lopamudra then confidently demonstrates how to switch the phone on, make a call, take photos and videos, and keep it charged. In between, she also manages to take a selfie. “I can do so many things with it,” she says.
Lopamudra is among 1,800 participants in a pilot project, “Mobile Connections to Promote Women’s Economic Development” (M-POWERED), aimed at empowering women living in extreme poverty in eastern India with custom-designed mobile technology. With newfound access to information about weather predictions, market prices, and best practices in cultivation, women become more successful farmers and marketers, and are better equipped to meet their family’s basic needs.

Watch the video to see all of it in action:

 

Facebook is previewing new page templates for nonprofits. If you manage your nonprofit’s FB page, you might have received one or several notifications about it. Here’s a great post that explains it all.

 

How do you excel in a time when modern strategic communications is so rapidly evolving? This piece by The Communications Network talks us through this process: How to Build an Effective, Modern Communications Shop

 

Still looking for a Father’s Day gift? These fancy and soft socks from our friends at Conscious Step are a great option. I have a pair that I love and can tell you they definitely don’t stink – see what I did there? :) Through partnerships with three of the world’s most impactful organizations, their sock box supports the movement against illiteracy, supports solutions for the water crisis, and provides treatment for child malnutrition.

 

In case you missed it, earlier this week I wrote about The Hidden Magic of Conferences.

 

The title of this post made me laugh and the piece within is quite insightful.
How Many Times Can You Mail Your Donors Before They Rise Up and Kill You? Worth a read.

 

You’d Be a Better Communicator If You Weren’t So Afraid of Embarrassing Yourself is an interesting piece by the Science of Us that gives you some key takeaways, advice, and techniques applicable for anyone who has to give a presentation at work, or just wants to connect with their dinner date.

 

A thoughtful piece on how Diversity Without Inclusion Is Only Skin-deep, and can certainly be applied to nonprofit-landia, which can often pride itself on wanting and demanding diversity in the workplace, yet lacks the tools for proper integration and not just representation.

 

The 2017 Global Trend in Giving survey gives us a better understanding of how donors worldwide prefer to give and engage with nonprofits, NGOs, and charities worldwide. You can help out and take the survey here. They also shared their 2017 Global NGO Online Technology Report here.

 

Have a great weekend, everyone.

Caroline Avakian

SOCIALBRITE HEADSHOT

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Your Donor Sweetheart + My Nonprofit Comms Edit http://www.socialbrite.org/2017/06/02/your-donor-sweetheart-my-friday-edit/ Fri, 02 Jun 2017 13:18:14 +0000 http://www.socialbrite.org/?p=24194 Continue reading ]]>

shutterstock_650710654

Today is my 10 year wedding anniversary and it got me thinking about how we value and place importance on anniversaries. That the action of acknowledgement is important. It recognizes a significant commitment and bond. It communicates that through the years, I continue to choose you. Pretty big stuff.

It then got me thinking about how we, as nonprofit communicators and fundraisers, celebrate our donor anniversaries. Do we do it? Is it a choice we make to not do it, if we’re not doing it? And what would that anniversary “love letter” look like?

Here are some thoughts on how I might approach the messaging of that “love letter”:

  • Congratulations on your first donation anniversary! We know that first donation took some faith in us and we acknowledge and appreciate that.
  • Today’s anniversary date is important. On this day, we started a very important relationship. One we value tremendously.
  • Here are three ways in which your continued support of us has made lives better this year.
  • Your commitment to us through the years is never taken for granted, and we’re so happy you’re here with us today.

Do you know any organizations that send out great anniversary emails or outreach? Please let me know in the comments section below!

 

I manage a great learning and resource sharing Facebook Group called Nonprofit Communications Professionals. Come join us!

 

Still pouring through Mary Meeker’s essential 2017 Internet Trends report. HERE are the highlights.

 

Digital Credit: Can it really alleviate poverty? And how do we protect borrowers better?

 

Should Your Nonprofit Livestream Events? As more and more nonprofits dip their toes into livestreaming galas and other events, how do we decide what gets streamed and what doesn’t?

 

Why are so many of us in a rush to create new nonprofits and social enterprises and less resolute to collaborate or join forces with existing organizations doing the same or similar work? What can we do about this phenomenon and how can we be better together? This really thorough piece from SSIR tackles an issue we think about a lot.

 

These are pretty great and funny: 30 Creative Museum 404 Pages. From our friends at Hyperallergic.

 

Happy Friday!

Caroline

SOCIALBRITE HEADSHOT

Photo courtesy of Shutterstock/Mallorca, Spain


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The Friday Edit – Links I’m Loving http://www.socialbrite.org/2017/05/19/the-friday-edit-links-im-loving-2/ Fri, 19 May 2017 12:55:15 +0000 http://www.socialbrite.org/?p=24165 Continue reading ]]>

shutterstock_629367821 FINALfotomica/Shutterstock / Park Guell, Barcelona

It’s the Friday Edit, aka, things I’ve been reading or watching around the web that I found interesting, useful, or downright funny. I hope you enjoy them, too.

I have to start with the funny because, well, it’s needed this week! I saw this movie trailer for NGO – Nothing Going On from Poverty to Power and it seems both hilarious, cringe-worthy, and painfully true in parts. Give it a watch below to see what I mean.

The current global cyber attack, built on ransomware, could wreck your communications impact and a lot more. Here’s a great, short post from the Getting Attention blog by Nancy Schwartz on how to protect yourself.

 

A great recap on the State of Digital Diplomacy by Nancy Groves – Head of #socialUN @UN Dept of Public Info

 

Here’s a quick two-minute recap on the takeaways from the World Economic Forum on Africa by Devex:

 

Here’s four creative summertime fundraising projects to focus on over the ‘lazy’ days of summer. ;)

 

This made me laugh: A guided meditation for nonprofit professionals. Also, Nonprofit AF is both an informative, often thought-provoking, AND hilarious blog. Recommended reading for us nonprofit unicorns.

 

Have a great weekend!

 

SOCIALBRITE HEADSHOT

 


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The Friday Edit – Links I’m Loving http://www.socialbrite.org/2017/05/12/the-friday-edit-links-im-loving/ Fri, 12 May 2017 12:56:37 +0000 http://www.socialbrite.org/?p=24142 Continue reading ]]>
souvenirs at grand bazaar, istanbul; eladora/shutterstock

souvenirs at grand bazaar, istanbul; eladora/shutterstock

As we get ready to wind down for the weekend, I wanted to share some links from around the web that have inspired me, taught me something new, or given me a hearty laugh. Hope they do the same for you. Happy Friday!

The buildOn Instagram account is endlessly inspiring to me. A great one to follow.

+Acumen just launched some amazing free online courses. From ‘Business Models for Social Impact’ to ‘Financial Modeling for the Social Sector’ and more – it’s worth a peek.

I’m living in this T-shirt right now. I call it #empowermentchic. ;)

NTEN (The Nonprofit Technology Network) is producing two conferences this fall—in New Mexico and Oregon—and both are designed to help you develop and refresh your digital strategy. Highly recommended.

It’s so important to allow ourselves the space and time to do things differently. This is something I’ve been thinking a lot about recently. How do I let other sectors inspire me to look at my work differently? I enjoyed reading about how Beth Kanter is working on Design Thinking with nonprofits in her blog post, Different Ways Nonprofits Are Using Design Thinking to Solve Problems and Achieve Impact

I found this post from CauseVox to be a super-detailed and informative read on peer-to-peer fundraising. A great primer to get you going.

Totally old Buzzfeed post on ’25 Situations Only Nonprofit People Can Understand’but still makes me laugh every time I come across it.

Have a great weekend!

Caroline Avakian Headshot final


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