December 2, 2011

StartSomeGood: Grow your social impact

by Guest

Expanding online fundraising options for change-makers of all shapes and sizes Target audience: Nonprofits, NGOs, cause organizations, social enterprises, community organizations, social entrepreneurs, change-makers, activists, organizers. Guest post by Tom Dawkins Co-founder, StartSomeGood The last half-decade has given rise to many exciting advances in the area of online giving and community building. The Obama for America campaign was powered by … Continue reading

December 1, 2011

The difference between Google Plus Pages & Profiles

by John Haydon

Image by AK Foto for Big Stock How to make sense of Google Plus for organizations and individuals Target audience: Nonprofits, foundations, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals. Now that you have Google Plus Page for your nonprofit, I thought it would be helpful to explain the difference between Google Plus Pages and Profiles. Google … Continue reading

November 30, 2011

How to effectively use calls to action in nonprofit videos

by Lauren Major

Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy videos for nonprofits Target audience: … Continue reading

November 29, 2011

Tips for your nonprofit to succeed with Google Plus business pages

by John Haydon

Steps for making the most of the newest social network from Google Target audience: Nonprofits, foundations, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals. Last week I had the privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us … Continue reading

November 28, 2011

The power of dedicated thanks & gratitude

by Debra Askanase

Students play at the original site of Shepherds Junior School in Arusha, Tanzania. How your nonprofit can promote followership and build deeper relationships Target audience: Nonprofits, NGOs, foundations, cause organizations, businesses, brands, individuals, social media consultants, individuals. I don’t think I’ve ever worked with an organization quite like Epic Change. Founder Stacey Monk believes that “intention makes a powerful difference.” … Continue reading

November 22, 2011

Free tools to help geo-target your socialsphere

by Guest

Use MarketMeSuite, Meetup & Foursquare to locate your closest supporters Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, social media managers. Guest post by Nikki Peters Community Support Manager, MarketMeSuite If you have a Twitter account, you’ve likely used Twitter search to locate supporters and other like-minded organizations that are tweeting about topics and causes you care about. … Continue reading