January 23, 2019

Want Action? Tell Positive Visual Stories

by Guest

Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well.   For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls To Action’ after watching, as opposed to other formats. … Continue reading

July 30, 2018

Building your Nonprofit Thought Leadership Capacity

by Caroline Avakian

  Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The nonprofit, social enterprise … Continue reading

April 3, 2018

New Power: How to Harness the Power of the Connected World

by Caroline Avakian

Here at Socialbrite, we are thrilled to share the launch of New Power! We have long admired Henry Timms’ leadership and vision as president and CEO of the 92nd Street Y and co-founder of #GivingTuesday, an international day of philanthropy. Henry Timms and co-author Jeremy Heimans worked on this book for three years. It unpacks the ultimate skill of the … Continue reading

January 2, 2018

How to Use Facebook Live to Raise Money For Your Nonprofit

by John Haydon

You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, … Continue reading

October 17, 2017

How to Attract & Keep Donors Using Text Messaging

by Caroline Avakian

For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s right for your nonprofit. This … Continue reading

September 11, 2017

5 Ingredients to Make Your Nonprofit-Corporate Partnership Succeed

by Guest

  A few days ago, I was strolling along the foggy coast in Northern California when I noticed a cormorant flying in “v” formation with a flock of pelicans. A week later, I saw a pelican flying with a flock of cormorants. I’ve been watching these birds for years and never saw them co-mingle in a flight pattern. I always … Continue reading