July 7, 2016

Building your Nonprofits Thought Leadership Capacity

by Caroline Avakian

  By Caroline Avakian Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The … Continue reading

June 14, 2016

Is Giving Tuesday a Waste of Time?

by Guest

By Edgar Rodriguez Is Giving Tuesday a waste of time? Good question, right? First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million. Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more … Continue reading

April 4, 2016

3 Core Twitter Strategies That Will Never Die

by John Haydon

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building   1. Search-Building Twitter Strategies An important part of … Continue reading

February 19, 2016

Honesty Oscars: Best Activist in a Leading Role

by Guest

By Danielle Daley My friends over at the Accountability Lab and the ONE campaign are hosting the Honesty Oscars. Every day in the week leading up to the Academy Awards, February 17th to 21st, ONE and Accountability Lab will unveil a category for the Honesty Oscars 2015, an award that honors not Hollywood films, but the creative work of activists … Continue reading

February 16, 2016

A Simple Facebook Checklist for Better Page Posts

by John Haydon

In a perfect world, all of your fans would see all of your posts in the news feed. But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones telling the news feed algorithm … Continue reading

Category: Facebook, Nonprofits, Social media, Socialbrite, Tools, Tutorials
January 18, 2016

2016 Nonprofit Communications Trends [INFOGRAPHIC]

by Guest

By Guest Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers? All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report. Highlights include: Top goals for nonprofit communication directors in 2016: brand awareness … Continue reading