March 14, 2013

Free download: The Nonprofit Marketing Personas Workbook

by John Haydon

Download John Haydon’s Nonproft Marketing Personas Workbook for free through Socialbrite and learn how to create more effective call-to-actions with personas. Continue reading

March 13, 2013

How to build awareness for your campaign

by Guest

One of the keys to successful campaigns is in identifying the right messaging tools. Check out this step-by-step to understanding how you should be segmenting and targeting your audience. Continue reading

February 19, 2013

How to use your Facebook page to build your nonprofit’s email list

by John Haydon

Looking to build your nonprofit’s email list? Use your Facebook Page to share your value proposition and point people to your email opt-in form. Continue reading

January 29, 2013

A messaging calendar is not a content calendar

by JD Lasica

What’s a messaging calendar, a planning calendar and a content calendar? We explain the difference and why it’s important to your nonprofit’s success. Continue reading

December 19, 2012

8 questions every social media strategy needs to answer

by John Haydon

Your social media strategy is only as smart as the questions it answers. Here are eight we recently worked through with a nonprofit client. Continue reading

October 18, 2012

8 ways to get more from your nonprofit’s email marketing strategy

by John Haydon

Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in several critical areas, which we’ll outline here. Continue reading