August 7, 2012

How to take engagement to the next level

by Debra Askanase

Social media used to be all about assumptions: Who is online, what they are doing, how much they love you, whether or not your content resonates. When nonprofits and companies began rapidly adopting social media in the late 2000s, activities were based on assumptions and experimental ideas. Fast forward five years, and we now have at our disposal some solid measurement and data collection software systems, research studies, case studies, demographic data and a relatively savvy social media user base. The problem? We’re still working from hunches and assumptions. Continue reading

Category: Social media, Strategy
Tags: ,
July 23, 2012

How to use Facebook to pump up your nonprofit’s events

by John Haydon

  Start with Facebook Events — but don’t stop there! Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, organizations with a Facebook Page. If you’re like most nonprofits, events are a big part of how you connect with supporters and potential donors. But like most nonprofits, you’re probably not integrating other marketing channels like Facebook into your events in … Continue reading

July 17, 2012

How YMCA Chicago transforms staff into digital content rock stars

by Lauren Major

The YMCA is a great example of a nonprofit that understands the importance of having a comprehensive digital content strategy. Steve Heye, Digital Content Services Manager of the YMCA of Metro Chicago, explained at a recent NTEN Chicago conference that the YMCA not only trains their staff on how to use social media, but their strategy ensures that staff members understand the impact of their engagement and how to monitor their social media efforts. Continue reading

July 16, 2012

4 kinds of online personas your nonprofit needs to deal with

by John Haydon

Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas. Continue reading

Category: Social media, Strategy
Tags: ,
May 21, 2012

How to partner and form coalitions to grow impact

by Guest

Image by Paha_L on BigStockPhoto.com 10 easy steps to help you on your collaboration journey Guest post by Susannah Vila Movements.org To achieve scale and grow impact for your cause, it sometimes make sense to collaborate with other social good organizations. Creating partnerships — and possibly building a coalition — is likely to increase the amount of resources available to … Continue reading

April 25, 2012

Are you building an engaged community with content?

by John Haydon

Image on BigStockPhoto by David523 Or, why your organization needs a content marketing strategy Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, businesses, Web publishers, educators, journalists. You understand that there’s more to engagement than simple small talk. You also understand that when folks are truly engaged, they tell their friends about the good work you’re doing, which is … Continue reading