February 27, 2012

The secret sauce to creating a social media strategy

by Debra Askanase

View more PowerPoint from Debra Askanase Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, businesses, corporate social responsibility (CSR) departments. Recently I conducted a workshop on the topic of creating a social media strategy to a group of budding entrepreneurs. It’s a big, meaty topic, and no two strategies are ever developed in the same way. Over the years, … Continue reading

February 15, 2012

The 7 elements of a Strategic Social Media Plan

by JD Lasica

Image by BigStockPhoto.com This is the second part of a two-part series on creating a strategy for your nonprofit or social cause. J.D. conducts two webinars a month on “6 Steps to Create a Powerhouse Social Strategy for Your Nonprofit” at CharityHowTo. Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, government agencies. How many nonprofits do you … Continue reading

January 19, 2012

How to use Google Insights for your nonprofit or business

by Guest

You’ve started a blog for your nonprofit, NGO, social enterprise or green business and included examples of your organization’s sustainability initiatives. You’ve highlighted your efforts to reduce your carbon footprint and green your supply chain in your marketing collateral. You’ve created guides for your customers of how to be environmentally conscious with your product. Continue reading

December 14, 2011

How to bootstrap your organization without sacrificing results

by Guest

Baking for Good learned that quality labeling doesn’t have to break the bank. Tips and tricks for making the most of the funds you’ve got Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, social enterprises, social entrepreneurs, marketing managers. Guest post by Emily Dubner Founder & CEO, Baking for Good Two years ago, I launched Baking for Good, an online … Continue reading

December 12, 2011

14 surefire ways to engage Facebook users

by Guest

Image by kbuntu for Big Stock Why you need a variety of strategies to keep fans interested in your cause Target audience: Nonprofits, foundations, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals. Guest post by Jon Loomer Digital marketing consultant, JonLoomer.com The secret to a successful Facebook page is a highly engaged community. You can drive thousands … Continue reading

December 8, 2011

5 tips on writing knockout social media content

by Guest

Image by Tawng for Big Stock How to get your content noticed in a sea of information Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, bloggers, Web publishers, marketing professionals, educators, individuals. Guest post by Debra Berger Founder, The Academic Support Link In 2011, people are tweeting 200 million times daily, reports TechCrunch. With that kind of competition, your target … Continue reading