February 23, 2015

Photos no longer get more reach on Facebook

by John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Socialbakers analyzed … Continue reading

February 19, 2015

Honesty Oscars 2015: Best Activist in a Leading Role

by Caroline Avakian

Our friends over at the Accountability Lab and the ONE campaign are hosting the Honesty Oscars. Every day in the week leading up to the Academy Awards, February 17th to 21st, ONE and Accountability Lab will unveil a category for our Honesty Oscars 2015, an award that honors not Hollywood films, but the creative work of activists and organizations that … Continue reading

December 8, 2014

Initial reports for #GivingTuesday indicate astounding success!

by Guest

Black Friday sales were down 11% while #GivingTuesday had a banner year! By Ritu Sharma The final numbers are rolling in, and by all accounts the three-year-old day dedicated to giving known as #GivingTuesday, is proving once again that Black Friday and Cyber Monday aren’t the only spending days top of mind in our communities. That the long weekend of … Continue reading

July 1, 2014

7 Facebook hacks to make your website more shareable

by John Haydon

Tips to make Facebook work harder for your website Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. How you reach people is not limited to your Facebook Page. You reach people with your e-mails, your YouTube videos, mentions in the local newspaper. And you reach people with your website content. In the same way that … Continue reading

May 6, 2014

Time-saving tips to write more blog posts (with video)

by John Haydon

Make the most out of your time and blog more often Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, journalists, general public. One thing I’ve learned from years of blogging is that a blogging process saves time and headaches. My approach uses creative momentum at the beginning to blow through tasks that require linear thinking. Above you’ll find … Continue reading

March 24, 2014

5 fundraising tips you can learn from JetBlue

by John Haydon

Keeping your donate pages simple and foolproof, like the airline’s kiosks, is the name of the game Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, general public. All nonprofit marketers should fly JetBlue at least once. Just to use the check-in kiosks. If you’re not familiar with them, take a look at the one shown above. Most of us hate … Continue reading