Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list. Continue reading
How Twylah can help you get more juice out of your tweets Twylah is a way to organize your tweets on a single webpage that’s SEO-friendly and search engine optimized, essentially giving your tweets greater exposure and a significantly longer life. This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
Build your fan base with a more interactive website The purpose of your website is to encourage people to take action. Period. The actions may vary – like joining an e-mail list or donating money – but regardless of the specifics, your website’s value consists of the end actions it elicits. Two critical areas of action that your website should … Continue reading
Promote a contest, URL, etc. with Kaywa, Scan & more Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, educators, technologists, Web publishers. Rock The Vote recently launched their Scan To Vote campaign to register 1.5 million voters using T-shirts printed with QR codes. When someone scans the QR code on their friend’s T-shirt, they are directed to a website … Continue reading
In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” Continue reading
With college students now back on campus, we thought this would be a good time to update our past articles on top tools and mobile apps for fall 2012. Thanks to Emily Sawtell and Angela Santiago of McGraw-Hill and Jessica Haswell of the Socialbrite team for their contributions to this roundup. Continue reading