November 27, 2012

Last call for your nonprofit to join #GivingTuesday

by John Haydon

Today charities, families, businesses and folks like you will come together to help create #GivingTuesday. Find out how your nonprofit can get involved and raise awareness — and funds! — for your cause. Continue reading

October 8, 2012

How to get your tweets to have staying power

by John Haydon

How Twylah can help you get more juice out of your tweets Twylah is a way to organize your tweets on a single webpage that’s SEO-friendly and search engine optimized, essentially giving your tweets greater exposure and a significantly longer life. This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.

September 24, 2012

How to create a big Twitter header image

by John Haydon

Twitter now allows header images to help boost your profile (kind of like Facebook covers). Check out this header template and re-work your Twitter profile to better convey your organization’s mission. Continue reading

June 18, 2012

How to prune and improve your Twitter following

by Guest

As your number of followers increase, you occasionally have to embark on a serious cleaning session to ensure that quantity isn’t totally overpowering quality. Keep your Twitter account healthy by keeping it pruned. Here is a run down of a few tools that can help make the process a bit easier. Continue reading

June 6, 2012

How to create a Twitter background

by Julie Katz

With about 150 million active Twitter users making their impact 140 characters at a time, you need to find a way to stand out from the crowd. Before people will read your tweets (for your nonprofit, organization or yourself), they’ll form a first impression. Continue reading

May 29, 2012

Metrics: Go beyond counting likes and followers

by John Haydon

Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.

In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected. Continue reading