May 7, 2010

How to make Twitter campaigns more effective

by Beth Kanter

  The secret: Moving up the Ladder of Engagement Whole Foods is among those sponsoring a Mother’s Day fundraising campaign on Twitter. Whole Foods is donating a $1 for each retweet of this tweet to support The National Domestic Violence Hotline. I call this type of fundraising campaign the sponsored Tweet approach, where potential donors do not have to open … Continue reading

February 11, 2010

20 inspiring women to follow on Twitter

by Sloane Berrent

I’m utterly honored this week to find myself on Forbes Woman’s list of 20 Inspiring Women to Follow. I look at the list of the other women included and am wowed by them and their passion, drive and accomplishments. If we are the sum of the people we spend the most time with and the circles we’re in, then I … Continue reading

January 22, 2010

3 Twitter shortcuts: SocialOomph, Twitterfeed, CoTweet

by John Haydon

This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media. In this short screencast, I’ll show you a few automated Twitter techniques that are probably grounds for you taking out a restraining order against me. We’ll begin with SocialOomph (formerly TweetLater), a way to auto-follow back the people who follow you on Twitter. … Continue reading

Category: Tutorials, Twitter
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January 5, 2010

6 simple stats you need to measure on Twitter

by John Haydon

This is day 4 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on your blog. Today we’ll be gathering some stats on where you’re at on Twitter. In two weeks we’ll discuss how to analyze your network more deeply to build specific strategies. For now, we want to set a … Continue reading

Category: Metrics, Tools, Tutorials, Twitter
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November 26, 2009

Tweetsgiving: Bring your grateful heart

by JD Lasica

You may have heard of Tweetsgiving, the 48-hour event created by nonprofit Epic Change that encourages participants to express our thanks using online tools and at live events. Launched last year, this year’s event ends in a few hours but has already made an impact. The video above shows how EpicChange, with a recent grant from IdeaBlob, has been making … Continue reading

Category: Events, Twitter