January 21, 2014

29 essential tools for social media marketers

by John Haydon

Infographic on how to make your marketing more productive Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Ian Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools. Some of these … Continue reading

December 18, 2013

5 ways to turn a cold call into a warm call

by JD Lasica

Here are five tactics for how to reach people you have no relationship with, offered by Matt Van Horn, VP of Business at Path. Continue reading

November 18, 2013

5 ways nonprofits are using Pinterest effectively

by Guest

Pinterest is one of the most popular ways for people to share pictures online. Businesses have been using Pinterest to great effect, and nonprofit organizations are also quickly coming on board. Here are five examples of nonprofits using Pinterest well. Continue reading

October 29, 2012

3 steps to add your nonprofit’s url to Pinterest

by JD Lasica

Verify your site to add credibility & authority Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, Web publishers — anyone with a Pinterest account and a website. You may have missed the announcement Thursday that Pinterest is now giving website operators a way to verify your website on your Pinterest profile page. If you manage your nonprofit’s Pinterest account … Continue reading

October 23, 2012

Why you should add author tags to your nonprofit’s blog

by JD Lasica

If you create content on the Web, then your biggest challenge is to have people find you in search. If you create original content, someone, somewhere, at some point has ripped off your material and republished it as their own. Or perhaps they’re a partner site that has your permission to republish your content. Google, Bing and the other search engines often have a hard time determining who published it first and who’s the rightful owner. In other words, whose link should appear higher in the search results? Continue reading

September 24, 2012

How to create a big Twitter header image

by John Haydon

Twitter now allows header images to help boost your profile (kind of like Facebook covers). Check out this header template and re-work your Twitter profile to better convey your organization’s mission. Continue reading