July 7, 2016

Building your Nonprofits Thought Leadership Capacity

by Caroline Avakian

  Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The nonprofit, social enterprise … Continue reading

February 8, 2016

How to Double Online Giving in Six Months

by Guest

  More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized?   As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their … Continue reading

January 4, 2016

5 Nonprofit Predictions for 2016

by Caroline Avakian

Predictions are a tricky thing. They’re mostly comprised of strong currents of the present, past habits and a big dose of educated guessing. When it comes to nonprofits, there’s also an element of hopefulness that’s thrown in, at least in my list of predictions for 2016. 2015 has seen much innovation in technology and communication. The United Nations Sustainable Development … Continue reading

July 10, 2015

Nonprofit Case Study: Periscope for Nonprofits

by Caroline Avakian

As a follow-up to my Periscope for Nonprofits Quick Guide, I wanted to focus on real Nonprofit Periscopers, and how they’re using this new tool for social good. Today, I’m featuring Jennifer Tislerics, the Special Events & Partnerships Coordinator for Gift of Life Michigan. Gift of Life Michigan coordinates organ and tissue donations from deceased donors for the state. Jennifer also handles … Continue reading

September 8, 2014

3 ways to sharpen your PR measurement skills

by Shonali Burke

Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath and focus on growing your … Continue reading

January 21, 2014

29 essential tools for social media marketers

by John Haydon

Infographic on how to make your marketing more productive Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Ian Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools. Some of these … Continue reading