October 25, 2012

How to create high-quality Web video interviews

by Guest

Skype can be a great tool for creating high-quality web videos without exceeding your nonprofit’s budget. Find out how a few minor investments and five simple tips can help you produce a video to help tell your organization’s story. Continue reading

October 17, 2012

Editing videos with YouTube’s Video Editor

by Guest

If you have little to no video editing experience or don’t have access to editing software, the YouTube Video Editor is a perfect solution. This feature lets you edit your YouTube video from within the browser and gives you the options to combine video clips, add music, shorten clips, and add transitions. Continue reading

Category: Video
October 9, 2012

Video for your cause: Get giddy over Viddy

by Guest

Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list. Continue reading

October 3, 2012

7 top video editing tools for nonprofits

by Guest

Today, software makes editing digital footage faster, easier and much more affordable, and puts it within reach of anyone with a personal computer. Even better, digital video editing is “nonlinear,” which means you can access the scenes you want to edit directly. This helps speed up the process, especially for a short, Internet-ready video for which you just need to trim off the ends and add a title screen or two. Here are seven top video editing tools for your organization. Continue reading

September 25, 2012

What to consider when investing in video

by Guest

Producing video in-house at your organization isn’t as scary as it sounds. More than ever before, organizations are using video as their primary vehicle for communicating their issues and telling the stories of their cause while the tech becomes easier for laymen to use. That’s not to say that you don’t need at least one professionally produced video. You do. But organizations rarely have the budgets to hire pros to create every piece of video content. Creating your second-tier video content in-house is within reach. Continue reading

July 17, 2012

How YMCA Chicago transforms staff into digital content rock stars

by Lauren Major

The YMCA is a great example of a nonprofit that understands the importance of having a comprehensive digital content strategy. Steve Heye, Digital Content Services Manager of the YMCA of Metro Chicago, explained at a recent NTEN Chicago conference that the YMCA not only trains their staff on how to use social media, but their strategy ensures that staff members understand the impact of their engagement and how to monitor their social media efforts. Continue reading