July 17, 2012

How YMCA Chicago transforms staff into digital content rock stars

by Lauren Major

The YMCA is a great example of a nonprofit that understands the importance of having a comprehensive digital content strategy. Steve Heye, Digital Content Services Manager of the YMCA of Metro Chicago, explained at a recent NTEN Chicago conference that the YMCA not only trains their staff on how to use social media, but their strategy ensures that staff members understand the impact of their engagement and how to monitor their social media efforts. Continue reading

July 10, 2012

4 successful strategies for engaging interviews

by Lauren Major

Video is a powerful tool in the nonprofit world, as it gives donors, staff and volunteers an opportunity to see and feel first hand the impact of their support. In our latest video, Deborah’s Place, our focus in on one woman’s journey out of homelessness, yet we subtly interweave information about Deborah’s Place’s programs and services throughout the film. Continue reading

Category: Making media, Social media, Video
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June 28, 2012

Vidyard: A complement to YouTube

by Lauren Major

We continually like to update our subscribers and clients with interesting new products andapps that grab our attention. One such product that may be useful to nonprofits is Vidyard, a relative newcomer in the end-to-end video hosting space. (See below for a discount for Sociabrite readers.) Continue reading

June 7, 2012

New YouTube channel shines light on human rights

by Guest

When I first started working at WITNESS almost exactly nine years ago, Web video was still in its infancy. YouTube was still a dream and two years from launching and “user-generated content” was three years away from being declared Time magazine’s coveted “Person of the Year” (with the emphasis on the person being “you”). Continue reading

May 10, 2012

How to add a subscribe button to a YouTube video

by John Haydon

f your nonprofit or social enterprise has a YouTube channel, and you have the occasion to edit videos for your organization, you’ll find this tutorial very useful.

I’ll assume you want to increase the number of people subscribing to your YouTube channel, right? Continue reading

May 2, 2012

An engaging, uplifting nonprofit promo video

by Lauren Major

Code for America, a nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved. In just five simple steps, any nonprofit can follow its example. Continue reading