March 19, 2014

Disrupting the nonprofit sector

ntc crowd
A scene from last year’s NTC (Photo by JD Lasica).

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Caroline AvakianThe 2014 Nonprofit Technology Conference, which took place last week in DC, is a conference that so many nonprofit tech and communications staffers look forward to every year because of the great sessions, useful tips and tools, and awesome people committed to using technology to advance social good.

I was pretty excited when I saw that there was a “Disrupting the Nonprofit Sector” session. I like forward-thinking panels of this type because I look to conferences for two things: practical tools and updates on my sector that I can use straightaway on Monday morning, and importantly, sessions on the future of our sector. Continue reading

March 10, 2014

SourceRise: Connecting nonprofits/NGOs to journalists

Arya & Caroline
Caroline Avakian, SourceRise founder & CEO, with Arya Iranpour, Chief Technology Officer and founding engineer (Photo by Maulin Mehta)

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, journalists, educators, general public.

JD LasicaWhile a number of promising Web 2.0 social enterprises have launched in the past few years, SourceRise, which just soft launched in beta last week, is showing great momentum right out of the gate. SourceRise, founded by our very own Caroline Avakian (managing partner at Socialbrite), connects journalists and bloggers to sources at international NGOs and nonprofits in an effort to diversify the voices represented in the news and to increase the number of well researched, compelling development and foreign news stories in traditional media.

Last week I interviewed Caroline to find out more about SourceRise and how it’s building bridges between the media and nonprofit sources.

In a nutshell tell us about SourceRise and how it connects journalists and bloggers to NGO and nonprofit sources.

SourceRise is a social enterprise that directly connects journalists to sources at international NGOs and nonprofits. In a time when international news gathering budgets are shrinking at record rates, it is becoming more difficult for major news outlets to independently cover international and development news stories. Via a network of journalists and expert global NGO sources, SourceRise enables development foreign news reporting rooted in real time, accuracy, and deep context. Continue reading

March 3, 2014

How to entice your board into the social media waters

boardroom

Find inducements & show them the payoff

This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see:
Getting your board on board with social media

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianGetting your board engaged and on board with social media can prove to be a challenging task at many nonprofits. But your board members want to make a difference and have a real-world impact, right? Otherwise, why are they there.

So we’ve assembled this short list of ways board members can help support your organizational goals via social media.

• It is important to start small with your social media requests and to frame their initial engagement with social media around organizational programs that they understand are important to support. For example, you might want to ask them to do three LinkedIn updates around your upcoming gala or benefit. It’s important to be very specific about the asks and have them understand what the end goals and deadlines are. Continue reading

February 24, 2014

Getting your board on board with social media

This is the first of a two-part series on making the case for your social media plan and initiatives.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianYou get it, your team gets it, but how do you make sure all the directors on your board understand the value that social media can bring to your organization? Some board members may know it’s an activity your nonprofit should be engaging in but still feel it’s something that can be relegated to an intern instead of making a real resource investment in social media. Sound familiar?

Explain the role of social media

If you’re having a debate over whether to spend time on social media, you’re having a discussion that was valid five years ago, but society has moved past that. The era of one-way communication is over. The conversation today should be about your organization’s expressed programmatic goals – with social media being the means, not the end. Continue reading

February 14, 2014

Three free tools to boost your nonprofit’s public relations

PR PIC shutterstock_171952883

Caroline AvakianUnless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. There are press releases that wind up sitting on your website and not getting much distribution. Press pages with long listings of news article from 2010. You get the picture and we get it too — it’s difficult to focus on PR, especially when you’re a small to mid-sized organization with limited staff and resources.

The good news is that there are a handful of social startups out there focused on helping businesses and nonprofits have an easier time of getting their news out, and helping you find the outlets you should be focusing on. So, I’ve compiled a short list of social public relations tools that will help your nonprofit take the next steps into your newly revitalized public relations plan! Continue reading

February 3, 2014

How content marketing can help your nonprofit

bigstock-Content-Flow-Char-640
Image by Ivelin Radkov courtesy of BigStockPhoto

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers.

John HaydonYour nonprofit has a problem. You’re trying to get people to volunteer their time and donate their money–but you can’t even get them to pay attention.

You’re not alone. In the internet age, nonprofits and businesses are all in the same boat.  We’re not only competing with each other for people’s time and interest.  We’re also competing with online games, viral videos, and cute cat photos.

But what if you didn’t have to compete? What if, instead of your bidding for your supporters’ attention, they came looking for you?

You’re already doing content marketing

You can use content marketing to attract the people and funders whose support you want.

Don’t let the term throw you. You’re already doing marketing any time you communicate with a specific group of people to move them toward taking an action you desire. Continue reading