Check out how AARP, NWF & Oceana are using Pinterest
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Pinterest users.
Guest post by Annie Lynsen
Earlier this year, I wrote about 13 nonprofit Pinterest board ideas. If you have a Pinterest account for your organization, you’ll find some inspiration below. If you don’t have a Pinterest account, take a look at how these nonprofits are leveraging this powerful visual medium.
Here are 11 more!
Photos and brief stories of heroes to your cause
1AARP does a great job of this, showcasing celebrities over 50 and other influential people. Who in your movement has made a difference over the years? This is a great place to show them off and briefly tell their stories. Continue reading
We run down the difference between Facebook likes, comments & shares
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook users and administrators.
All engagement is not created equal. Facebook knows this and so do you.
Facebook’s news feed algorithm (EdgeRank) places a different weight on likes, comments and shares – giving shares the most weight and likes the least.
And when you think about your own behavior, likes, comments and shares each have different meaning or intention.
Let’s break it down: Continue reading
Image by Janfilip on BigStockPhoto
Use a multichannel approach to achieve fundraising success
Farra Trompeter is giving a free webinar today, 12 Steps to Make Your Year-End Fundraising Campaign Stand Out. It’s at 2 pm ET / 11 am PT, and it’s not too late to sign up.
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.
Guest post by Farra Trompeter
Vice President, Big Duck
Nonprofits get 30 percent of their individual donations in December, so having a successful year-end fundraising campaign is essential. By now, you may have heard that taking a multichannel approach to your fundraising is the only way to go. But how do you do it?
Here’s a handy list of 12 steps for campaigns.
Find a subject that’s relevant and timely to your audience
1What’s happening in the world as it relates to your mission? Any holidays or other major events on the horizon? Look for ways to hook your work into news that your donors and wider community may have heard about.
Identify your organization’s most urgent objectives for this year
2What are your current approaches to accomplish your mission? What are the real needs or problems your organization is facing that your campaign can address? It can help your community relate to your work if you can establish the need for their support. Even better if you can frame your work as the solution to the problem you are addressing. Continue reading
A comparison of MailChimp, Constant Contact, Aweber & other solid choices
Target audience: Nonprofits, foundations, NGOs, social enterprises, businesses, community organizations, educators, marketers, Web publishers.
Guest post by Sarah Boisvert
Email is now standard communication for all but the smallest nonprofits and businesses. Why? Because it’s one of the most cost-effective ways to market your products and services.
But for email marketing to be effective, the process is so complex it’s not easy to go it alone. Success in the 21st century requires that you use a service that can simplify and automate email marketing tasks, from one-off communications to regular e-newsletters.
Choosing the best mail service for your nonprofit, organization or business is not a simple task, given all the options available today. So here’s a rundown of some (but not all) of the major email marketing services that you should consider, whether you’re just starting out or thinking about a change. Continue reading
How to get traction even with a shoestring budget
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators.
Guest post by Jim Belosic
You’ve just created an app for your organization’s Facebook page. Now what? How do you effectively promote it? And more important, how do you get users to visit your app and share it with their Facebook friends? These two tasks can seem daunting to someone working on a shoestring budget — but neither one is as hard as you might think.
Once you’ve built an app that resonates with your fan base, you’re already halfway there! The next step is to come up with a game plan to promote it. In my experience, both from promoting my business’s apps and from hearing what other small business owners and nonprofits do to promote theirs, I’ve learned that you don’t need to spend a lot of money — or any money at all — to get the word out about your cool new app.
Here are 13 tips for promoting your Facebook app on a shoestring budget: Continue reading
Photo by Dave Lawler on Flickr
Consider how to connect with constituents on their terms
Guest post by Lori Halley
Are all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean for small nonprofits and membership organizations?
What exactly does “mobile” mean today? In a great presentation, Mobile Is the Needle, Social Is the Thread, Kristen Purcell, Pew Internet Project’s associate director of research, suggests:
- Moves information with us
- Makes information accessible anytime and anywhere
- Puts information at our fingertips
- Magnifies the demand for timely information
- Makes information location-sensitive