August 18, 2011

Innovation: Taking cues from nature

“Our life is half natural and half technological. Half-and-half is good. You cannot deny that high-tech is progress. We need it for jobs. Yet if you make only high-tech, you make war. So we must have a strong human element to keep modesty and natural life”

Nam June Paik, Artist (1932 – 2006)

kiwanjaThere’s a saying in the technology world which asks “What would Google do?” When I’m confronted with a problem, I’d rather ask “What would nature do?” Why? Well, if you believe Google have the answer then you’re immediately assuming that modern technology – in some shape or form – is the solution. More often than not that’s the wrong place to start.

I recently sat on a panel at the Aspen Environment Forum, which focused on the use of social media in the environmental movement. (You can watch the video here, or read my summary of whole the event here.) Many people had already made their minds up that Facebook, Twitter, YouTube and so on were ‘the’ answer, before really thinking through what they were really trying to do, what their message was, or who the different audiences would be. That’s also the wrong place to start.

Asking what nature might do immediately pulls us away from looking for a modern, high-tech solution and more towards a simpler, low-tech (and potentially more appropriate and sustainable) one. It also encourages us to think entirely out-of-the-box.

So, if you were to ask “What might nature do?”, what kind of solutions might you come up with which you otherwise might not have?

1. Elephants

Some of my earliest mobile work back in 2003 was in Southern Africa where I was asked to help understand and apply modern communications technology to local conservation efforts. One of the bigger problems people were trying to tackle back then was human-elephant conflict – elephants ‘encroaching’ on farmland and destroying livelihoods literally overnight. In response, some farmers resorted to poisoning or shooting elephants. Not a good conservation outcome. Continue reading