January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

August 12, 2013

6 email marketing services to build your list

mail-services

A comparison of MailChimp, Constant Contact, Aweber & other solid choices

Target audience: Nonprofits, foundations, NGOs, social enterprises, businesses, community organizations, educators, marketers, Web publishers.

Guest post by Sarah Boisvert

Sarah-BoisvertEmail is now standard communication for all but the smallest nonprofits and businesses. Why? Because it’s one of the most cost-effective ways to market your products and services.

But for email marketing to be effective, the process is so complex it’s not easy to go it alone. Success in the 21st century requires that you use a service that can simplify and automate email marketing tasks, from one-off communications to regular e-newsletters.

Choosing the best mail service for your nonprofit, organization or business is not a simple task, given all the options available today. So here’s a rundown of some (but not all) of the major email marketing services that you should consider, whether you’re just starting out or thinking about a change. Continue reading