January 23, 2013

Five tips to create powerful infographics

How nonprofits can use infographics to demonstrate supporters’ impact

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

John HaydonPeople support your organization for one reason: They view your organization as the agent of change they seek.

If they had the resources, they’d make the changes they desire by themselves. But they don’t, which is why you’re in their lives.

So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Continue reading

September 16, 2011

HelpAttack!: Unleash the charitable power of social media


Social fundraising tool for nonprofits turns messages into donations

Guest post by Ehren Foss
CEO, HelpAttack!

ehren_fossNonprofits may be interested in what HelpAttack! brings to the social fundraising party. When a donor uses HelpAttack!, each tweet or Facebook update can be a donation, with no need to tag, re-post or change your habits as a donor. It’s a way to seamlessly add giving to your online life.

HelpAttack! was the brainchild of Sarah VelaDavid J. Neff and myself. Everybody was asking Sarah to donate, and before long she was saturated with asks. What if, she thought, the message itself – the tweet, the donation link, the uploaded photo of a proto-mustache – was the donation?

The concept is simple: a penny a tweet could be donated to your favorite nonprofit or cause, no matter what the tweet is about.

Her idea was simple: a penny a tweet could be donated to your favorite nonprofit or cause, no matter what the tweet is about. No need to tag, retweet or change your social media habits in any way. And a more harmonious, slightly less spammy Twitterverse.

Since its initial rollout, HelpAtack! has expanded on that original idea. HelpAttack! has added Facebook pledges and features for cause organizations to create their own page and messaging. Recently, we added a few additional types of pledges: You can now give when someone else tweets or when hashtags and other terms appear on Twitter. Simply decide which organization will receive your donations, assign a donation amount per tweet or Facebook update (or assigned hashtag or term), a maximum donation amount and tweet or update, away. Continue reading