May 6, 2014

Time-saving tips to write more blog posts (with video)

Time-Saving-hacks-blog-posts

Make the most out of your time and blog more often

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, journalists, general public.

John HaydonOne thing I’ve learned from years of blogging is that a blogging process saves time and headaches. My approach uses creative momentum at the beginning to blow through tasks that require linear thinking.

Above you’ll find a 6-minute video demonstration of exactly what I do, step-by-step, for each blog post:

Make an Outline – Assuming you’ve selected useful topic to write about, all you need at the beginning is a basic framework to support the copy. I use MindMiester to map out an outline. Continue reading

June 10, 2013

How to turn email content into blog posts

Conversion

8 simple tips to leverage email for your blog

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, small businesses, general public.

John HaydonSo you’ve finally decided to start blogging for your nonprofit.

You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google.

But you’ve got one small problem: Who’s going to write all of these blog posts? Continue reading

May 7, 2013

Understand WordPress tags and categories

categories vs. tags

A quick, helpful guide for nonprofits using WordPress

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, WordPress users.

John HaydonOne of the most common questions about writing an effective blog post is the proper use of categories and tags.

What exactly are categories and tags? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for optimizing your site for search (SEO)? Continue reading

April 18, 2013

6 ways to optimize calls to action in your blog posts

Petitions.com

Be clear, optimize and analyze for great impact

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.
John HaydonWhen you think about calls to action on your website, you typically think about landing pages. For example, your donation page or your email sign-up form.

But how often do you think about the calls to action in the blog posts you’re publishing each week?

Before we get into the nitty gritty, let’s get one thing straight:

The chief purpose for your website is to encourage people to act. Whether it’s making a donation, joining your email list, signing a petition, or changing a habit, the purpose of your website is to encourage actions.

Here are six simple ways to improve the calls to actions in your blog posts: Continue reading

January 3, 2011

Ten from twenty-ten

kiwanjaIt’s been exactly three years since I last put together a compilation of Blog posts, so another seemed well overdue. Last month also marked the eighth anniversary of my time in mobile, and next month it’ll be five years since I started blogging. And I joined Twitter exactly three years ago next week, too.

The Christmas/New Year break is always a good time to reflect, and look back (and forward) on what’s been achieved (and what remains to be achieved). It’s also a good time for renewal. Perhaps that’s why the end of the year/the start of the next brings up so many anniversaries for me.

So, “Ten from twenty-ten” is a look back – through the lens of ten of my favourite blog posts from 2010 – at some of what I see as the bigger challenges and issues in social mobile today.

Click here to download the document (PDF, 3.8 Mb). Feel free to distribute, republish, discuss, disagree or share – should you feel inclined.

Happy reading, and happy new year!

February 15, 2010

Should CEOs and executive directors use social media?

Beth KanterThe NASSCOM India Leadership Forum has multiple tracks based on theme. I was asked to facilitate a session on the question, “Should CEOs and Executive Directors Use Social Media?”

To prepare for this session, I asked colleagues in the US to share their collective wisdom so we could see the US perspective. In addition, during a roundtable on social media at the conference, I was fortunate to meet social media experts in India (@nirav, @amnigos, @pranavbhasin, @paritoshsharma and @avinashraghava), who shared some examples.

For social media to have full impact, it needs to scale within an organization. Your organization’s social media strategy should be not implemented by one lonely intern sitting in the corner of your communications and marketing department.

You may be wondering if that means that your executive director and CEO needs to write a blog or have their own Twitter account to share their wisdom. I think it depends.

There are definitely some benefits to having your executive director or CEO being present on social media channels. They can provide a human face to your organization’s work, a unique viewpoint, and serve as a thought leader in your field. And if your organization finds itself in the middle of groundswell or if there is a major news event or a public relations crisis happens and it is being discussed on Twitter or other social media spaces, your CEO can join it without having to get up to speed. Continue reading